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Senior Ecommerce Head
Astroyogi · Gurgaon, India
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Key Responsibilities Strategic Leadership & Growth
- Develop and execute a comprehensive e‑commerce strategy aligned with business goals to drive revenue and market share growth.
- Set and monitor KPIs (e.g., traffic, conversion rates, average order value, retention, CAC) and use insights to optimise performance.
- Identify new digital sales channels and business opportunities, including D2C, marketplaces, and emerging formats. Operational Excellence
- Oversee daily e‑commerce operations including merchandising, catalogue management, pricing strategies, promotions, and conversion optimisation.
- Ensure best‑in‑class user experience across platforms
- from discovery to checkout and post‑purchase support.
- Collaborate with logistics, fulfilment, and customer support teams to optimise delivery and service levels. Digital Marketing & Customer Acquisition
- Partner with marketing teams to plan and execute performance marketing, SEO/SEM, email & retention campaigns to drive traffic and sales.
- Leverage analytics tools to understand customer behaviour and inform acquisition and retention strategies. Team Leadership & Cross‑Functional Collaboration
- Lead, mentor, and grow a high‑performing e‑commerce team including operations, merchandising, UI/UX, and analytics functions.
- Work closely with Product, Finance, Technology, and Marketing to ensure integrated planning and execution. Analytics & Reporting
- Prepare and present regular performance reports and insights for senior leadership.
- Use data‑driven decisions to prioritise initiatives, optimise budgets, and enhance ROI. Qualifications & Skills
- 10–12 years of experience in e‑commerce, digital commerce, or online retail leadership
- ideally with a proven track record of scaling online business operations.
- Strong understanding of e‑commerce platforms, digital marketing, analytics, and customer experience.
- Strategic thinker with excellent analytical skills and a data‑driven mindset.
- Exceptional leadership and team‑building capabilities; experience managing cross‑functional teams.
- Proven experience in P&L responsibility and commercial decision‑making.
- Excellent communication, stakeholder management, and project management skills.
- Familiarity with marketplace ecosystems, D2C platforms, performance marketing channels, and user‑centric design principles is preferred.