Marketing Planning Manager (Targeted Marketing - Checking/Savings/CDs Acquisition)

Work Location: Mount Laurel, New Jersey, United States of America Hours: 40 Pay Details: $91,000 - $145,600

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is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role. Line of Business: Marketing Job Description: Department Overview: The Marketing Planning Manager will be a part of a newly created agile pod, focused on d CD prospect acquisition, in close partnership with the Checking team. Targeted Marketing role will serve as campaign quarterback, managing the following responsibilities across multi-channel campaigns including Direct Mail, Email, Digital landing pages, TD.com banners, and more.

• End-to-end campaign coordination and delivery oversight
• Connecting strategy, data, and execution teams
• Campaign orchestration ownership, with familiarity with Salesforce Marketing Cloud a plus
• Identifying bottlenecks and optimization opportunities
• COE leadership responsibilities and standards setting A successful candidate will;
• Be detail-oriented with great organizational skills
• Have a demonstrated ability to manage multiple projects and priorities independently
• Be able to develop and implement comprehensive multi-channel marketing programs that includes automation, segmentation, personalization, A/B testing and reporting
• Have extensive experience leading/managing the development of targeted marketing strategies, along with the documentation
• Have experience collaborating with various COEs (creative agencies on creatives/logistics, internal marketing analytics team, data targeting team to create data specs, etc.)
• Have experience working on different campaigns in various levels of execution at the same time
• Demonstrate strong understanding and knowledge of project management. The Marketing Planning Manager is accountable for independently developing, implementing and leading cross-functional strategy planning to support moderately complex Marketing portfolios. This position will work closely with the line of business and members of the Marketing team to develop marketing strategies and plans; understands market and growth drivers as well as grows value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans. Depth & Scope:
• Marketing advisor for a business, typically leading or contributing on projects of moderate scope and complexity
• Highly seasoned professional role requiring substantial knowledge/expertise in a complex field and knowledge of broader related areas
• Integrates knowledge of the enterprise sub-function’s or business line’s overarching strategy in developing solutions across multiple functions or operations
• Interprets internal/external business challenges and the industry environment, recommends course of action and best practices to improve products, processes or services
• Acts as a technical expert/lead integrating cross-function understanding within their own field of specialty; may manage team(s) of related specialists
• Leads cross-functional teams or projects with significant resource requirements, risk and/or complexity
• Independently manages end-to-end functional programs
• Solves or may lead others to solve complex problems; leads efforts or partners with others to develop new solutions
• Uses sophisticated analytical thought to exercise judgement and identify solutions
• Impacts the achievement of sub-function or business line objectives within the area they are accountable for
• Work is guided by policies and industry standards/methods
• Communicates difficult concepts; converts information to compelling business context and advice; influences and gains alignment across increasingly senior stakeholders
• Works autonomously as the lead and guides others within area of expertise Education & Experience:
• Undergraduate degree and/or equivalent relevant experience
• 7+ years experience
• Ability to work successfully as a member of a team and independently
• Ability to handle confidential information with discretion Customer Accountabilities:
• Creates integrated marketing campaigns that meet business and marketing strategies and objectives
• Gathers, integrates and interprets existing views of the target audience, including demographic, attitudinal, and behavioral data to create campaign kick offs and briefs
• Translates marketing objectives and consumer insights into communication strategy (benefit, offer, reason to believe RTB or proof points)
• Creates or contributes to an inspiring creative brief for media and creative agencies, evaluates creative campaigns and media strategies based on their impact on customer behavior
• Understands role of different media options and their impact on achieving marketing objectives, and oversees flawless execution of tactical media and creative plans
• Leads/interfaces and contributes to cross-functional marketing teams to deliver all elements of campaigns including, targeted and channel marketing
• Develops marketing strategies and plans; understands market and growth drivers, creates a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans
• Delivers and monitors results; ensures stated objectives are delivered on plan (monitor/early indicators) and where required, takes corrective actions to achieve targets
• Analyzes past results and makes recommendations to maximize return on investment
• Evaluates effectiveness of in market activity – Post Implementation Review (including recommendations)
• Tells our Story – effectively communicates the results and sells the value of marketing
• Utilizes the best practices to manage projects in the most effective way (on time, on target, on budget) from initiation to completion
• Navigates through roadblocks by engaging key stakeholders/sponsors
• Leads multi-functional teams through the project
• Tracks and manages budget against plan, meeting all financial reporting requirements
• Focuses and defines the problem to solve, engages resources across functional boundaries to gather data and insight, draws insight from data, making correlations and connections to deliver meaning from disparate sources of data
• Uses data combined with judgement and intuition to make recommendations and drive action
• Utilizes data to tell our story and make recommendations that are simple and concise
• Builds innovative solutions; actively contributes to driving the spirit innovation among the team, brings external thinking/ideas to problems Shareholder Accountabilities:
• Prioritizes and manages own workload to meet service level requirements for service and productivity
• Adheres to enterprise frameworks or methodologies that relate to activities for respective business area(s)
• Ensures respective programs/policies/practices are well managed, meet business needs, comply with internal and external requirements, and align with business priorities
• Consistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriate
• Protects the interests of the organization – identifies and manages risks, and ensures the prompt and thorough resolution of escalated non-standard, high risk issues
• Conducts interna