Senior Executive – Growth Marketing

Senior Executive – Growth Marketing Work Location: Pune Work Mode: In Campus / Hybrid Roles & Responsibilities Demand Generation & Pipeline Growth

• Plan and execute marketing campaigns to generate qualified leads and support revenue growth.
• Manage demand generation activities across LinkedIn, email marketing, webinars, digital channels, and industry platforms.
• Support lead nurturing initiatives and improve marketing-to-sales conversion.
• Work closely with the Sales team to align campaigns with business objectives and pipeline targets. Content & Brand Marketing
• Develop high-quality marketing content including:
• Case Studies
• Customer Success Stories
• Blogs
• Whitepapers
• Product Brochures
• Presentations
• Thought Leadership Articles
• Translate technical product capabilities into compelling customer-focused messaging.
• Ensure consistent brand positioning and communication across all channels.
• Support brand-building initiatives to strengthen Unbox Robotics' market presence. Digital Marketing
• Manage website content and SEO initiatives.
• Execute and optimize digital marketing campaigns.
• Monitor website traffic, engagement, and campaign performance metrics.
• Identify opportunities to improve inbound marketing effectiveness and lead acquisition. Events & Industry Outreach
• Coordinate participation in trade shows, industry conferences, customer events, and webinars.
• Manage pre-event planning, event execution, and post-event follow-up activities.
• Support PR initiatives, media engagement, and industry outreach programs.
• Develop event-related marketing collateral and communication materials. Marketing Operations & Analytics
• Track campaign performance and key marketing KPIs.
• Measure marketing contribution to sales pipeline and business growth.
• Maintain marketing assets, collateral, and campaign documentation.
• Coordinate with external agencies, designers, content creators, and marketing partners when required.
• Prepare reports and dashboards to evaluate campaign effectiveness and ROI. Requirements Must Have
• Strong understanding of B2B marketing and enterprise customer journeys
• Proven experience in demand generation and lead generation campaigns
• Excellent content writing, communication, and storytelling skills
• Experience managing digital marketing channels and campaigns
• Strong project management and stakeholder management abilities
• Analytical mindset with the ability to interpret campaign data and drive improvements
• Ability to independently manage multiple marketing initiatives Good to Have
• Experience in Robotics, Automation, Logistics, Warehousing, Industrial Technology, Manufacturing, or B2B SaaS industries
• Familiarity with CRM and marketing automation platforms
• Exposure to SEO, paid campaigns, marketing analytics, and performance marketing
• Experience supporting enterprise sales cycles and account-based marketing initiatives
• Exposure to international markets and global marketing campaigns Eligible Candidates Desired Qualification
• Bachelor’s Degree in Marketing, Business Administration, Communications, Engineering, or a related field
• MBA in Marketing or Business Management is preferred Work Experience
• 5–8 years of experience in Growth Marketing, Demand Generation, B2B Marketing, Digital Marketing, or related functions We Value
• Ownership and accountability
• Strong execution capability
• Creativity backed by data-driven decision making
• Curiosity and willingness to learn technical products
• Ability to work in a fast-paced startup environment
• Collaborative mindset and cross-functional partnership
• Continuous learning and growth orientation Work Location: Pune Work Mode: In Campus / Hybrid Salary Range: Competitive Salary