Executive - Paid Media

Designation: Executive

• Paid Media Job Location: Pune (On-Site) About Amura Amura Marketing is a next-generation Martech company, that delivers end-to-end marketing and sales solutions to leading brands in India. The company's ethos is built upon the philosophy of 'Marketing Engineered', an approach that delivers marketing & sales solutions through innovative ideas in design, engineering and technology. Role in the Organization: Amura is looking for a Digital Marketing specialist with at least 1+ years of hands-on expertise in Search Engine Marketing (Google Adwords, Facebook Ads, Bing Ads, etc.). Amura is a pioneer in digital-only project launches and runs several simultaneous big-budget campaigns for its clients. Responsibilities:
• Design, Execute, and Maintain ROI-Focused Pay Per Click & Paid Social campaigns.
• Continually optimize PPC and paid Social campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.
• Optimize existing PPC campaigns for new clients.
• Compile monthly PPC and paid Social Reports for our clients with personal comments and analysis of campaign performance.
• Conduct in-depth competitive analysis within our clients’ locations and industries.
• Daily, weekly, and monthly reporting for all clients Skills Required:
• Paid Media Analyst with relevant experience of at least 1 year
• Knowledge of search engine marketing and keyword research
• knowledge of social media marketing and audience research
• Exposure to other channels than Google & Facebook will be preferred.
• Ability to understand the target audience and plan campaigns accordingly
• Exposure to client communication
• Google AdWords Certified
• Google Analytics Certified
• Proficiency in Google Sheets and MS Excel is required.