Senior Manager, Growth Marketing

About Azori Founded in 2011 by two Bellevue locals, we have grown to become the preeminent Eastside luxury home builder today. Since Day 1 we have been driven by innovation and obsessed with setting our homes apart through their overall design and functionality. We truly get a thrill doing what we love most: building thoughtful homes that inspire community. Learn more about us and see our work at: Why Azori? We pride ourselves on our empowered team environment and dedication to taking care of our people. We believe in setting you up to succeed with clear career progression, learning opportunities, and ownership of your role from the get-go. Accountability is huge for us, and we place a lot of trust in our employees to do the right thing. We believe that a supportive and inclusive culture yields happy people, and happy people are the most successful at what they do. About This Role Azori is entering an exciting next chapter of growth, and we’re looking for a Senior Manager of Growth Marketing, to help shape how our brand grows with it. This role brings together the creative ambition of a premium brand with the rigor of growth marketing. You’ll lead integrated marketing across brand, digital, content, experiences, and performance, using creativity, customer insight, data, and experimentation to deepen engagement and drive meaningful business impact. This is a highly visible, hands-on leadership role with meaningful room to shape what comes next. You’ll lead and develop a talented team, collaborate with agency and cross-functional partners, influence where we invest, and bring ambitious ideas from concept through execution. We’re looking for someone who gets energy from the breadth of opportunity: a marketer who can zoom out and see the big picture, get deep into the data, give great creative feedback, develop talented people, and jump into the work when an important idea needs momentum. On a Given Day, Your Work Might Include: Growth & Integrated Marketing

• Translate company priorities into an integrated marketing plan across paid, owned earned, and experiential channels.
• Develop and execute campaigns that build awareness, consideration, engagement, and qualified demand.
• Lead go-to-market marketing for key business initiatives, launches, and market opportunities.
• Identify opportunities to improve customer acquisition, engagement, and conversion.
• Establish a disciplined test-and-learn approach, scaling what works and evolving what doesn’t.
• Partner across the organization to ensure marketing priorities remain closely connected to business objectives. Performance Marketing & Analytics
• Lead performance across digital advertising, website, email, CRM, and other demand-generation channels.
• Establish meaningful KPIs and reporting that demonstrate marketing effectiveness and business impact.
• Use data and customer behavior to continuously optimize audiences, channel mix, create, campaigns, and investment.
• Build a culture of experimentation and continuous improvement across the marketing function.
• Partner with internal teams to strengthen customer insights, attribution, and measurement.
• Translate performance data into clear recommendations and action. Brand & Content Activation
• Ensure marketing execution consistently reflects Azori’s brand positioning, voice, visual identity, and quality standards.
• Translate the brand into compelling campaigns, content, storytelling, and experiences that differentiate Azori.
• Lead the development of marketing assets across digital, social, email, print, signage, and other customer touchpoints. Broker, Market & Sales Enablement
• Develop marketing strategies that strengthen awareness and preference among priority brokers and prospective buyers.
• Support broker outreach, home launches, previews, open houses, events, and other programs designed to generate traffic and sales opportunities.
• Equip sales partners and internal teams with effective messaging, collateral, market insights, and tools.
• Monitor competitive activity, buyer behavior, inventory performance, and market trends to identify opportunities and recommend action. Marketing Leadership & Operations
• Own the marketing calendar, priorities, workflows, budget, and agency/vendor relationships.
• Manage and develop marketing team members while maintaining a hands-on role in execution.
• Create clear accountability for deliverables, timelines, performance, and results.
• Partner cross-functionally with Home Experience, Sales, Design, Construction, and executive leadership to ensure marketing priorities remain aligned with the business. Performs other related duties as necessary or assigned. Preferred Qualifications Technical
• Knowledge of digital marketing channel mechanics: paid search, paid social, programmatic/display, SEO, email/CRM nurture flows.
• Knowledge of marketing analytics & attribution models (multi-touch attribution, lead-to-tour-to-sale funnel tracking).
• Skilled at using CRM platforms and marketing automation tools (Salesforce Marketing Cloud, HubSpot, or comparable).
• Knowledge of web analytics and CMS platforms (GA4, website performance/conversion tracking).
• Knowledge of media buying and agency management practices (RFP process, media plans, contract/SOW structures).
• Ability to management budget(s) and marketing ROI/ROAS calculation methodology.
• Knowledge of real estate or high-consideration purchase buyer journey dynamics (longer sales cycles, tour-to-close conversion, broker-influenced demand).
• Knowledge of brand management principles, such as voice, positioning, visual identity governance across channels.
• Knowledge and ability to manage events and experiential marketing logistics (home launches, previews, open houses).
• Skilled at campaign development and execution across integrated channels (paid, owned, earned, experiential).
• Skilled at data analysis and dashboarding to translate performance metrics into optimization decisions.
• Skilled and knowledge of A/B testing and test-and-learn campaign design.
• Skilled at creative direction and content development oversight (digital, social, email, print, signage).
• Demonstrated success with vendor and agency relationship management, including negotiation and performance accountability.
• Demonstrated success with cross-functional collaboration and stakeholder management (Sales, Home Experience, Design, Construction, Procurement, executive leadership, etc.).
• Strong skills in people management, to include coaching, delegating, inspiring, evaluating and developing marketing team members.
• Strong skills with project and calendar management across concurrent campaigns and launches.
• Written and verbal communication for both executive reporting and broker/field-facing materials.
• Ability to translate business/sales strategy into an executable marketing plan.
• Ability to operate as a "player-coach," setting strategy while personally executing high-priority work.
• Sound judgment balancing brand-building investment against near-term commercial pressure.
• Analytical reasoning to diagnose funnel performance and identify root causes of underperformance.
• Adaptability in a fast-moving, priority-shifting environment.
• Ability to influence without direct authority (brokers, agencies, cross-functional partners).
• Comfort making investment/spend decisions under incomplete information.
• Ability to build credibility with both creative/brand-oriented stakeholders and data/performance-oriented stakeholders. Change Management
• Quality is A Value, Not a Tradeoff: Demonstrates mastery level of quality frameworks with the ability to design and operationalize quality standards across a team or function; demonstrates the ability to establish team quality norms; coaches others to identify root causes and address recurring issues proactively; and demonstrates the abil