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D2C Ecommerce Head (Footwear/ Fashion)
Careerbloc · India
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About the Opportunity A fast-scaling D2C ecommerce leader in the footwear and fashion vertical, we’re building iconic consumer brands through data-driven customer journeys, agile supply chains, and performance marketing at scale. Our team ships daily product drops, personalizes digital experiences, and optimizes full-funnel conversion—all while maintaining brand authenticity and operational efficiency across India’s complex retail landscape. Role & Responsibilities
- Lead end-to-end P&L for D2C footwear/fashion brands—defining strategy, KPIs, and go-to-market execution across owned channels.
- Scale revenue via digital acquisition (paid/organic), retention, and lifecycle marketing—optimizing CAC, LTV, and ROAS.
- Partner with product & supply chain to drive inventory velocity, margin health, and new launch success rates.
- Own CX/UX roadmap for website/app—A/B test flows, reduce cart abandonment, and boost conversion rate.
- Build and mentor a high-performing ecommerce team—planning, hiring, and performance-driven leadership.
- Report to C-suite with clear dashboards on unit economics, churn, growth levers, and market share. Skills & Qualifications
- Must-Have
- Shopify Plus
- Google Analytics 4
- Meta Ads Manager
- Klaviyo / Postscript
- Adobe Analytics
- CRM (HubSpot / Salesforce)
- PLG Strategy
- Inventory Optimization
- Preferred
- Experience in footwear or fashion D2C
- Direct-to-consumer brand scaling in India
- Knowledge of UPI, BNPL, and India-specific payment stacks Benefits & Culture Highlights
- Equity stake in a high-growth D2C startup
- Flexible PTO + work-from-anywhere days
- Quarterly brand immersion trips with global footwear/fashion partners