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Digital Marketing - Content Creator

Xclusive Interiors · Pune, Maharashtra, India

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Digital Marketing

&

Content Specialist

Instagram · Reels · Content Creation · Trend Research · AI Xclusive Interiors Pvt. Ltd. | Pimple Saudagar, Pune Experience: 2–3 Years | Full-Time, In-Office | Compensation: Best in Industry

About the Role

We are looking for a creative, Instagram-savvy and hands-on Digital Marketing & Content Specialist who understands trends, editing and what makes people stop scrolling. You will work across two visually driven businesses: Premium Luxury Interiors + E-commerce Jewellery Management will provide the overall brand direction and marketing strategy . You will independently own the day-to-day Reel ideas, trend research, content creation, editing and Instagram execution .

Key Responsibilities Instagram

& REELS —

Primary Responsibility

  • Research latest Instagram trends, Reels, audio, hooks, formats, transitions and viral content .
  • Track competitors, creators and trends across interiors, luxury, fashion, jewellery and lifestyle .
  • Independently generate Reel ideas and adapt trends creatively for our brands.
  • Convert raw footage, project videos, product photos and videos into engaging Reels.
  • Edit Reels with strong hooks, pacing, text overlays, transitions, music and CTAs .
  • Manage Instagram Reels, Stories and day-to-day content execution .
  • Analyse views, retention, shares, saves, engagement and follower growth to improve future content.

Jewellery Content

Create aesthetic and engaging content around: Jewellery Styling · Product Showcases · Fashion Trends · Festive Content · UGC · Transitions · Lifestyle Content Experience or strong interest in fashion, jewellery, beauty or lifestyle content is a major advantage.

Interior Content

Create content around: Luxury Homes · Before/After · Design Tips · Project Walkthroughs · Transformations · Behind-the-Scenes · Founder Content AI &

Advanced Content Tools

  • Strong working knowledge of AI-powered content creation and video tools .
  • Experience with tools such as OpusClip, HeyGen, CapCut AI, Runway, Kling, Veo, Canva AI, ChatGPT, Gemini and Perplexity .
  • Use AI for Reel creation, video repurposing, scripting, hooks, voiceovers, subtitles, visual generation, editing and content ideation .
  • Actively explore new AI tools that can improve Reel quality, speed and creativity . META /

Facebook Ads

—

Added Advantage

Knowledge of Meta/Facebook Ads is an advantage. Management will provide the strategy, budgets and direction . You should be able to assist with campaign execution, monitoring and basic optimisation.

What We're Looking for

  • 2–3 years of hands-on Instagram/Reels/content experience.
  • Excellent Reel editing and visual storytelling skills.
  • Strong understanding of Instagram trends, viral formats and content hooks .
  • Ability to independently research and create fresh Reel ideas.
  • Strong aesthetic sense, especially for premium, luxury and fashion-led content .
  • Comfortable learning and using new AI and content-creation tools .
  • Basic understanding of Instagram analytics and content performance.
  • Meta Ads knowledge is an added advantage.

You Are the Right Fit

IF: You naturally follow Instagram, spot trends, experiment with formats, create and edit content, and constantly think: “How can we make the next Reel better than the last?” You don't wait for someone to give you every Reel idea.

What We Offer

  • Compensation: Best in Industry , based on experience and capability.
  • Work across Luxury Interiors + Jewellery .
  • Access to modern AI and content-creation tools .
  • Direct access to management.
  • Opportunity to grow across Instagram, Content, AI & Digital Marketing . Skills:- reels, Market Research and Content Marketing