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Influencer Marketing Executive

Mindtel · Mumbai, Maharashtra, India

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About the Opportunity A fast-scaling digital growth studio operating at the intersection of brand strategy, creator economy, and performance marketing, we partner with DTC brands, startups, and enterprises to scale through authentic influencer-led campaigns. Our team thrives on turning micro-moments into macro-impact—driving measurable conversions, community building, and viral brand storytelling via smart creator partnerships across Instagram, YouTube, TikTok, and emerging platforms. Role & Responsibilities

  • Identify, vet, and onboard high-impact micro, nano, and macro influencers aligned to brand voice and campaign KPIs.
  • Manage end-to-end influencer campaigns—from brief creation to content review, posting schedules, and performance tracking.
  • Negotiate rates, deliverables, and usage rights with creators; maintain strong, long-term creator relationships.
  • Analyze campaign metrics (engagement, CTR, conversion, ROAS) and optimize influencer selection and content strategy.
  • Collaborate with Creative and Paid Media teams to align influencer content with broader brand campaigns and ad spend.
  • Stay ahead of emerging platform trends, creator tools, and compliance guidelines (e.g., FTC disclosures). Skills & Qualifications
  • Must-Have
  • Influencer marketing platforms (AspireIQ, Traackr, Upfluence)
  • Social media analytics (Instagram Insights, YouTube Studio, TikTok Analytics)
  • Content brief creation
  • ROI tracking & attribution modeling
  • Creator outreach & relationship management
  • Performance reporting (Google Data Studio, Excel)
  • Preferred
  • TikTok Creator Marketplace
  • Brand safety & FTC compliance
  • Experience with UGC-focused campaigns Benefits & Culture Highlights
  • Work in a dynamic, creator-first environment with direct access to top-tier influencer networks.
  • Flexible hybrid schedule + performance-based bonuses.
  • Professional development fund for courses, tools, and industry events.