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Influencer Marketing Executive

Careerbloc · Mumbai, Maharashtra, India

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About the Opportunity A dynamic, fast-growing talent and career enablement platform operating at the intersection of education, employability, and influencer-led engagement. We empower young professionals and students across India through scalable digital campaigns, strategic partnerships, and creator-centric marketing activations that drive awareness, conversions, and community growth. Role & Responsibilities

  • Identify, onboard, and manage micro to macro influencers across Instagram, YouTube, LinkedIn, and emerging platforms aligned with our youth-focused audience.
  • Design and execute end-to-end influencer marketing campaigns—from briefing and content co-creation to performance tracking and ROI analysis.
  • Negotiate partnerships, contracts, and compensation structures with creators while maintaining brand guidelines and campaign KPIs.
  • Track and report on campaign performance using UTM links, promo codes, and platform analytics to optimize ROI and amplify reach.
  • Build and maintain a scalable influencer database, mapping creators by niche, engagement rate, audience demographics, and past campaign performance.
  • Collaborate cross-functionally with Content, Growth, and Product teams to align influencer narratives with platform messaging and user journey goals. Skills & Qualifications
  • Must-Have
  • Instagram
  • YouTube
  • LinkedIn Creator Tools
  • Influencer Relationship Management
  • UTM Tracking
  • KPI Dashboards
  • Campaign Analytics
  • Content Briefing
  • Preferred
  • TikTok Creator Marketplace
  • Creator Contract Templates
  • Brand Safety Guidelines Benefits & Culture Highlights
  • Work in a vibrant, youth-driven culture with direct impact on Gen Z career journeys across India.
  • Flexible work hours with performance-driven milestones and transparent growth paths.
  • Access to influencer industry events, creator workshops, and brand partnership summits.
Apply: Influencer Marketing Executive at Careerbloc