Business Development Manager - Solar Rooftop

Job Purpose : We are seeking an energetic and experienced Business Development Manager (BDM) to drive residential rooftop solar sales under the PM Surya Ghar Yojana through a robust network of Channel Partners and System Integrators. This role is critical in expanding market reach, building partner capabilities, and ensuring on-ground implementation of government-subsidized solar systems. Key Responsibilities : 1. Channel Partner Development & Management

• Identify, onboard, and develop Channel Partners, EPC contractors, and System Integrators in target geographies.
• Conduct partner training on PM Surya Ghar Yojana , subsidy processes and system design basics.
• Set partner performance expectations and support them in lead generation, sales closures, and documentation. 2. Business Growth through Partner Network
• Drive residential solar adoption by enabling partners to reach households in urban, semi-urban, and rural areas.
• Work with partners to plan outreach campaigns, awareness drives, and community-level programs.
• Monitor and help increase the number of subsidy applications and system installations. 3. Compliance with PM Surya Ghar Yojana
• Ensure all partner operations align with MNRE guidelines , subsidy eligibility, and portal requirements.
• Guide partners in submitting documents on pmsuryaghar.gov.in and securing approvals from DISCOMs.
• Ensure timely customer onboarding, meter installations, and commissioning for subsidy disbursement. 4. Sales Performance & Reporting
• Track KPIs such as partner-wise sales numbers, application conversions, and customer satisfaction.
• Maintain CRM data for leads, pipeline, installations, and subsidy claims.
• Provide regular performance updates and improvement plans to management. 5. Cross-functional Coordination
• Coordinate with internal technical, finance, and operations teams to support partner requirements.
• Facilitate technical training, marketing support, and after-sales assistance for partners.
• Liaise with DISCOMs and nodal agencies for approvals, technical clarifications, and grievance handling. Skills and Qualifications :
• Bachelor’s degree in Engineering, Renewable Energy, Business, or related fields (MBA preferred).
• 5-8 years of experience in solar sales, preferably in the residential segment with a focus on channel development.
• Strong knowledge of PM Surya Ghar Yojana, Net Metering regulations, and subsidy mechanisms.
• Experience in managing Channel Partners, EPCs, or System Integrators.
• Excellent communication, negotiation, and interpersonal skills.
• Proficiency in CRM tools and MS Office Suite.
• Willingness to travel extensively across assigned regions.