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Marketing Executive (From Solar Industry)

Mindtel · India

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About the Opportunity A fast-scaling innovator in the renewable energy sector, we’re driving smart solar adoption across India through integrated digital and offline marketing strategies. Our 360 Marketing team designs, executes, and measures hyper-localized, omnichannel campaigns that turn awareness into conversions—for residential, commercial, and industrial solar customers. We blend performance marketing, brand storytelling, and field activation to scale demand in a high-growth, mission-driven industry. Role & Responsibilities

  • Plan and execute end-to-end 360 marketing campaigns across digital, print, OOH, and field channels tailored for solar product launches and seasonal promotions.
  • Manage performance marketing budgets (Google Ads, Meta, YouTube) and optimize ROAS through A/B testing, audience segmentation, and conversion funnel analysis.
  • Collaborate with sales and channel partners to align marketing messaging, lead gen initiatives, and in-market activation calendars across 5+ Indian regions.
  • Develop compelling content for social media, email, and landing pages—translating tech-heavy solar benefits into consumer-friendly narratives.
  • Track, report, and analyze campaign KPIs (cost per lead, conversion rate, customer acquisition cost) using Google Analytics, UTM tagging, and CRM dashboards.
  • Coordinate with agencies, designers, and video teams to deliver on-brand creatives and ensure consistent messaging across all touchpoints. Skills & Qualifications Must-Have
  • Google Ads
  • Meta Ads Manager
  • Google Analytics 4
  • CRM tools (HubSpot or Zoho)
  • UTM tracking
  • Microsoft Excel (pivot tables, VLOOKUP)
  • Content writing for B2C audiences
  • Field activation coordination Preferred
  • Experience in solar or cleantech industry
  • Proficiency in Canva or Adobe Creative Suite for basic design oversight
  • Familiarity with OOH media planning (billboards, transit ads) Benefits & Culture Highlights
  • Work in a purpose-driven energy startup shaping India’s green transition
  • Flexible PTO + quarterly team offsites in scenic Indian locations
  • Direct exposure to C-suite and rapid career progression in a scaling org
Apply: Marketing Executive (From Solar Industry) at Mindtel