SB- 1487 - Brand Strategist

What you'll own The bar: how you work This is a 10X role. You run AI across the whole workflow — research, positioning drafts, message testing, social, asset briefs — and ship at a pace manual work can't reach. In your interview you'll walk us through your AI stack and show work you've produced with it. This is a builder's role, not a director's — people who only brief and review aren't a fit. What you bring

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Principal Brand Strategist Location: India (HQ) · Reports to: Leadership · Experience: Up to 8 years Brand foundation: Own the Softobiz brand — positioning, narrative, and the message architecture every campaign and page ladders up to. Brand messaging: Define and guard how we talk about what we do — sharp, outcome-led, enterprisegrade, and consistent everywhere. Employer brand: Build how Softobiz shows up as a place to work — careers story, culture content, and presence on LinkedIn and Glassdoor — to power our in-house hiring. Social presence: Own the brand's organic social strategy and voice across LinkedIn and Instagram, partnering with content and design on what ships. System stewardship: Keep the visual and verbal brand system coherent across everything the Principal Designer and Principal Content Strategist produce. A track record building and evolving brands for B2B or tech, ideally into AU/US markets. Real employer-branding experience — you've shaped how a company shows up to talent. Strong messaging instincts — you turn complex offerings into sharp, human language. Social-native judgment — you know what earns attention organically on LinkedIn and Instagram. Demonstrated AI-native workflow: real tools, real shipped output, measurable speed. Hands-on and self-sufficient — you build the work, not just direct it.