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Sales Development Representative

Blacksmith Agency · South Africa

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Reports To: Director of Business Development About Blacksmith Agency (BSA) BSA is a fully remote digital agency focused on strategic WordPress design and development. We work with mid-market and enterprise brands that need more than just a beautiful site—they need results. Our team of 40+ designers, developers, PMs, and strategists operates with precision, clarity, and accountability. Sales is no exception. Role Overview We’re hiring Sales Development Representatives who are hungry to open doors and drive pipeline. This is a top-of-funnel role focused on researching, sourcing, and booking meetings with qualified decision-makers . You’ll work directly with our BSA sales team to identify key accounts, craft personalized outreach, and create the first impression of BSA for potential clients. This role is not about spamming a list , it’s about thoughtful outreach, pattern recognition, and smart communication. You’ll use a mix of tools (SalesLoft, LinkedIn, Apollo, Salesforce, etc.) to hit volume goals while maintaining high-quality touchpoints. Key Responsibilities

  • Source and research ideal accounts based on ICP (industries, headcount, revenue, tech stack)
  • Identify decision-makers and create accurate contact lists
  • Craft and execute personalized outbound sequences via email, LinkedIn, and phone
  • Book qualified discovery calls for AEs
  • Maintain clean records in Salesforce and SalesLoft
  • Work with the sales team to test messaging, optimize targeting, and tighten feedback loops
  • Track KPIs weekly (emails sent, open rates, reply rates, meetings booked, etc.)
  • Stay sharp on industry trends, client case studies, and our core service offerings Requirements
  • 2 years in a similar SDR or BDR role (agency or SaaS experience is a plus)
  • Strong written communication, must be able to personalize outreach and speak in BSA’s tone
  • Familiar with outbound tools like LinkedIn Sales Navigator, SalesLoft, Apollo, ZoomInfo
  • Comfortable using Salesforce and managing your own pipeline
  • Gritty, curious, and coachable, you seek feedback and implement it fast
  • Confident speaking with directors, marketing managers, and C-level execs Bonus Points If You
  • Understand agency sales cycles or web design/development
  • Have tested outbound strategies or written cadences before
  • Have booked $50K+ project deals or enterprise retainers What You’ll Get
  • Base + performance-based commission (with accelerators)
  • High visibility with leadership and AE team
  • Access to modern outbound tools and a sharp ICP
  • Fully remote work and a flexible schedule
  • The chance to grow into AE or strategy roles as you prove results
  • Great coaching and leadership daily to set you up for success Part of our application requires you to complete a Predictive Index Assessment
  • which you can do here.

Sdr Pi

Assessment Once completed, please apply for the role and our Talent Advisory team will be in touch with you within 3 to 4 business days.