Event and Sales Manager

Description Job Title: Event Sales Manager Location: The Ritz-Carlton New York, NoMad – New York, NY Reports To: Director of Event Sales Department: Sales & Events Employment Type: Full-Time, Exempt Compensation: $75,000 per year + 1.5% Commission + Benefits About José Andrés Group José Andrés Group (JAG), led by Chef José Andrés, is known for creating exceptional dining experiences through culinary innovation, outstanding hospitality, and a values-driven culture. At The Ritz-Carlton New York, NoMad , José Andrés Group brings its distinctive culinary and hospitality approach to a luxury hotel environment, creating memorable experiences for private celebrations, corporate gatherings, social events, and special occasions. Our Events team works closely with Culinary, Restaurant Operations, Banquets, and hotel partners to deliver highly personalized experiences with exceptional attention to detail. Position Summary The Event Sales Manager is responsible for driving event revenue and managing the complete sales and planning process for private dining, social celebrations, corporate events, and other special occasions at JAG at The Ritz-Carlton New York, NoMad. This position owns the client relationship from initial inquiry and prospecting through contracting, planning, execution, and post-event follow-up. The Event Sales Manager is expected to both maximize inbound opportunities and proactively develop new business through strong relationships with corporate clients, event planners, executive assistants, luxury travel and hospitality partners, and the broader New York City events community. The ideal candidate is a polished, results-driven hospitality sales professional who combines strong sales instincts with exceptional attention to detail and a genuine passion for creating memorable experiences. They are equally comfortable prospecting for new business, conducting a site tour, negotiating a contract, building a BEO, working with VIP clients, and partnering with Culinary and Operations to execute a flawless event. Key Responsibilities Event Sales & Revenue Generation

• Drive event, private dining, and group revenue through proactive sales and effective management of inbound opportunities.
• Own assigned leads from initial inquiry through contracting and event execution.
• Respond to qualified inquiries with urgency, professionalism, and thoughtful recommendations.
• Develop customized proposals based on client goals, budgets, guest counts, and event requirements.
• Conduct compelling site tours and confidently present available spaces, menus, and experiences.
• Negotiate event terms within established pricing and business guidelines.
• Consistently work toward established individual and departmental revenue goals.
• Maximize revenue through strategic upselling of food, beverage, event enhancements, and additional experiences.
• Maintain an active and healthy sales pipeline.
• Monitor conversion, lost business, and booking trends to identify opportunities.
• Effectively balance revenue optimization with client experience and long-term relationship building. Proactive Business Development
• Develop new business across corporate, social, luxury, and hospitality segments.
• Conduct consistent outbound prospecting through calls, email, networking, referrals, and relationship building.
• Build relationships with corporate decision-makers, executive assistants, meeting planners, event agencies, DMCs, wedding and social planners, and other key partners.
• Develop relationships within the New York City hospitality and events community.
• Generate repeat and referral business from previous clients.
• Identify lapsed accounts and opportunities to re-engage previous clients.
• Attend networking events, showcases, tastings, industry functions, and sales appointments.
• Represent José Andrés Group professionally at external sales and community events.
• Maintain awareness of NYC event trends, competitive venues, and market opportunities.
• Partner with Sales Leadership on strategic prospecting and account-development initiatives. Client Relationship Management
• Serve as the primary point of contact for assigned clients throughout the sales and planning process.
• Build trusted relationships through highly responsive, personalized, and professional communication.
• Understand each client's vision, priorities, budget, and expectations.
• Provide expert recommendations regarding event spaces, menus, beverages, timelines, and guest flow.
• Maintain discretion and professionalism when working with VIP, celebrity, corporate, social, and high-profile clientele.
• Anticipate client needs and proactively address potential challenges.
• Manage expectations clearly while maintaining a hospitality-first approach.
• Conduct timely post-event follow-up and actively pursue repeat and referral business.
• Develop long-term client relationships rather than focusing solely on individual transactions. Event Planning & Coordination
• Manage the planning process for assigned events from contract through execution.
• Coordinate menus, beverage selections, guest counts, timelines, floor plans, audiovisual requirements, rentals, entertainment, and special requests.
• Prepare and maintain accurate proposals, contracts, Banquet Event Orders (BEOs) , and event documentation.
• Manage deposits, payment schedules, guarantees, F&B minimums, and contractual deadlines.
• Conduct final-detail meetings and tastings as appropriate.
• Ensure allergies, dietary restrictions, VIP information, and special requests are documented and communicated accurately.
• Maintain complete and accurate event files.
• Manage last-minute changes calmly and effectively.
• Ensure a seamless transition from sales and planning to onsite execution. Site Visits, Tastings & Presentations
• Conduct polished and engaging site tours for prospective clients and event planners.
• Tailor presentations based on each client's event vision and business needs.
• Coordinate and participate in client tastings.
• Prepare customized presentations, menus, proposals, and event recommendations.
• Ensure event spaces and sales materials are presentation-ready before client visits.
• Follow up promptly after tours, tastings, and client meetings.
• Use site visits and tastings strategically to advance opportunities toward confirmation. Event Execution
• Partner closely with Culinary, Restaurant Operations, and Banquet teams to ensure events are executed according to contracted details.
• Attend and oversee key events based on client needs and business requirements.
• Welcome clients and ensure event spaces are prepared according to agreed specifications.
• Maintain communication with Operations throughout event execution.
• Respond quickly and professionally to client requests or concerns.
• Protect the client relationship while collaborating with Operations on practical solutions.
• Ensure the final event experience reflects both JAG hospitality standards and the expectations of a luxury hotel environment. Luxury Hospitality & VIP Experience
• Understand and consistently deliver against the expectations of luxury hospitality clients.
• Provide personalized, thoughtful service throughout the sales and planning journey.
• Manage high-profile and VIP clients with professionalism, discretion, and confidence.
• Anticipate preferences and opportunities to personalize events.
• Collaborate with hotel and JAG teams on VIP recognition and special arrangements.
• Maintain exceptional attention to detail across every client touchpoint.
• Serve as a polished ambassador for José Andrés Group and the property. CRM, Pipeline & Sales Administration
• Maintain complete and accurate information within TripleSeat and other designated CRM/event management systems .
• Maintain detailed client notes, event information, follow-up activities, and sales stages.
• Track proposals, contracts, deposits, guarantees, and payment deadlines.
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