Global Head of Group Strategic Initiatives & Partnerships (GSIP) Marketing - EU or US East based

About the Position Location: Europe or US (East Coast) Reporting line: VP Global Head of Strategic Marketing About the Role The Global Head of Partner Marketing (GSIP) is a senior leadership role responsible for defining and executing the global marketing strategy for Capgemini's strategic partnerships and alliance ecosystem . Working in close partnership with GSIP leadership, Global Marketing, Business Units and partners, this role will develop integrated marketing strategies and high-impact go-to-market programs that strengthen Capgemini's market position, accelerate demand generation and contribute to revenue growth. The role requires a strategic marketer with strong leadership capabilities, extensive experience in partner marketing and integrated campaigns, and the ability to influence senior stakeholders across a complex global matrix organization. What you'll Do

• Strategic Business Partnership – Serve as the trusted marketing advisor and a core member of the GSIP leadership, aligning marketing priorities with business strategy and helping shape the long-term vision for Capgemini's strategic partnership portfolio.
• Global Marketing Strategy – Define and lead the GSIP Marketing & Communications strategy, developing an integrated global marketing plan that supports strategic growth priorities across key partnerships.
• Strategic Positioning: Lead differentiated joint Capgemini/partner narratives, strategic announcements and high-impact moments that reinforce Capgemini’s position as an industry leader.
• Go-to-Market Leadership – Lead the development and execution of joint go-to-market campaigns with strategic partners, packaging strategic offers and solutions to generate demand, increase pipeline and deliver measurable business impact.
• Marketing Orchestration – Coordinate and govern marketing activities across global, regional and partner teams, ensuring a consistent brand voice, effective collaboration and optimized return on marketing investment.
• Stakeholder Engagement – Build strong relationships with senior Capgemini and partner business leaders, executives, sales teams and marketing communities to ensure alignment, influence decision-making and drive execution.
• Marketing Innovation & Emerging Technologies – Evaluate and implement emerging AI marketing technologies, ensuring GSIP remains at the forefront of modern marketing practices while enhancing customer engagement, operational efficiency and business impact.
• Team Leadership – Lead, coach and develop the GSIP Partner Marketing team, fostering a collaborative, high-performing culture while driving innovation and continuous improvement.
• Commercial & Investment Ownership – Oversee the global GSIP marketing budget, MDF and joint partner investments, applying strong commercial judgment to prioritize investment against growth opportunities, client value and measurable return.
• Performance & Measurement – Establish success metrics, monitor campaign performance and continuously optimize marketing investments to maximize business outcomes and ROI. Professional Experience and Skills
• Bachelor's degree in Marketing, Business, Communications or a related field; MBA or equivalent postgraduate qualification preferred.
• 12–15+ years of experience in B2B marketing, strategic marketing or alliance/partner marketing, with significant experience in a global, matrixed organization.
• Proven track record of developing and executing global integrated marketing strategies that drive demand generation, revenue growth and business impact.
• Experience leading joint go-to-market initiatives with strategic technology partners and alliance ecosystems.
• Demonstrated success in leading cross-functional, multi-regional marketing programs involving multiple stakeholders.
• Experience leading and developing high-performing marketing teams in an international environment.
• Experience leading large-scale global events, executive programs and industry conferences with demonstrated impact on brand awareness, business development and revenue generation.
• Proven experience leveraging AI technologies, marketing automation platforms and advanced analytics to transform marketing performance and improve customer engagement.
• Demonstrated success in driving digital and AI-enabled marketing innovation within a global organization. Skills and Competence
• Strong strategic thinking with the ability to translate business priorities into impactful marketing initiatives.
• Deep understanding of integrated marketing, demand generation, brand positioning and partner marketing.
• Excellent stakeholder management and executive influencing skills, with the ability to build trusted relationships across all organizational levels – internally and externally.
• Strong commercial acumen and data-driven decision-making capabilities with experience managing global marketing budgets, partner funding and strategic investments.
• Outstanding communication, presentation and storytelling skills.
• Proven ability to lead through influence in a complex global matrix organization.
• Excellent planning, prioritization and project management skills.
• Results-oriented, collaborative and adaptable, with a continuous improvement mindset.
• Strong understanding of AI applications in marketing, including generative AI, content optimization, campaign automation, audience segmentation, predictive analytics and marketing performance management.