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Deputy Vice President - Market Research & Brand Communication
SBI Card · India
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Role Purpose : Responsible for acting as the brand custodian by amalgamating strategy with creative excellence to develop & maintain brand health. Role Accountability: Develop / manage brand strategy that is aligned with organizational objectives & vision Maintain the highest standards of creative quality in communication while ensuring that all communication is consistently in alignment with the brand strategy Develop / manage brand guidelines & brand visual identity in line with the finalized…