Sr Commercial Marketing Manager, Local Offers & Playbook - Fiber

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package

• this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees! T-Mobile Fiber is scaling fast, and winning at the local level is what enables us to scale nationally. We're looking for a Sr Commercial Marketing Manager, Local Offers & Playbook to be the connective tissue between our national Fiber Acquisition strategy and what actually happens, market by market, on the ground. You'll own the operational engine that keeps our go-to-market work moving — managing intake and execution — while also rolling up your sleeves with the Fiber Acquisition Team to shape offer ideas built for specific local markets. This role is part program manager, part strategist — equal parts organized and creative. You'll bring order to a fast-moving intake pipeline and bring sharp local-market thinking to offer ideation that helps Fiber win block by block, market by market. This is a hybrid position requiring at least 3 days per week in-office. Job Responsibilities:
• GTM & Program Management: Own the system of record for T-Fiber's local GTM work — managing intake, prioritization, timelines, and status across every active market initiative.
• Lead offer planning and strategy for T-Mobile Fiber, developing pricing, promotions, and product positioning that align with business goals.
• Assist partners in the annual and quarterly planning cycles.
• Assess business models and make data-informed decisions, maintaining offers and tactics through their natural lifecycle.
• Develop and maintain a local offers playbook enabling delivery of local targets, tracking financial performance, lift and market reception.
• Be the single point of accountability for how requests move from ask to execution, keeping cross-functional partners aligned on scope, owners, and deadlines.
• Local Offer Ideation: Partner directly with the Fiber Acquisition Team and the Regional Team to develop offer concepts tailored to specific fiber markets — using local competitive dynamics, penetration data, and consumer insights to shape ideas, not just support someone else's.
• Help translate hyper-local market conditions (mature market revitalization, competitive incursions, seasonal/tentpole moments) into targeted offer and promotional recommendations.
• Cross-Functional Coordination: Work across Marketing, Product, Pricing, Analytics, and Channel teams to socialize local offer ideas, gather input, and drive them toward a decision.
• Serve as a trusted liaison between the T-Fiber team and broader Commercial Marketing, ensuring local-market needs are represented in national planning conversations.
• Reporting & Visibility: Provide regular, clear status reporting to leadership on the local GTM pipeline, offer ideation progress, and intake volume/health.
• Process Improvement: Spot friction in the intake-to-execution process and drive continual improvements on how we plan and track work. Knowledge, Skill, and Abilities:
• GTM Operations: Own intake management, prioritization frameworks, workflow hygiene, and reporting.
• Local Offer Ideation: Supporting the Fiber Acquisition Team with market-specific offer concepts, pricing/promotion ideas, and positioning at the local level.
• Playbook Management: Grow, track and maintain a living playbook of successful tactics and offers by market prototypes.
• Execution Discipline: Keeping a fast-moving, multi-market pipeline of work organized, visible, and moving toward outcomes. Qualifications:
• Bachelor's degree plus 7 years of related work experience OR Advanced degree with 5 years of related experience
• 7+ years of experience in marketing, GTM, program/project management, or offer strategy, ideally within telecom, broadband, fiber, or a related fast-paced consumer industry.
• Hands-on experience managing intake and workflows in Asana or a comparable project/work management tool.
• A track record of juggling multiple concurrent workstreams across markets or regions without losing sight of the details.
• Comfort contributing real ideas to offer and promotional strategy — this is an ideation partner role, not just a tracker of other people's work.
• Strong cross-functional collaboration skills; ability to build trust quickly with Marketing, Product, Pricing, and Channel partners.
• Clear, concise communication skills, written and verbal, including comfort presenting status and recommendations to leadership.
• Background supporting local or regional marketing strategy preferred.
• Exposure to offer/pricing modeling or promotional strategy work preferred.
• Must be at least 18 years of age
• Legally authorized to work in the United States. Total Target Cash Earnings Opportunity: $131,160 - $236,640 National Base Pay Range: $109,300 - $197,200 The Total Target Cash Earnings Opportunity represents the expected total cash compensation for this role at target performance, combining base salary and annual incentive opportunity. Actual earnings may be higher or lower depending on individual performance and overall company results. The base pay range reflects the compensation component of this opportunity. The candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range. To find the pay range for this role based on hiring location, At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Corporate employees are eligible for a year-end bonus based on individual and/or company performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. The incentive component included in the Total Target Cash Earnings Opportunity reflects target performance. Actual earnings included in the Total Target Cash Earnings Opportunity reflect target performance; actual payouts may vary. At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays
• which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually
• paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there
• eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com . Never stop growing! As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our val