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Associate Manager - Digital Marketing
ValueMentor · Mukundapuram, Thrissur, Kerala, India
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We are looking for an experienced Associate Manager – Digital Marketing to lead our SEO and organic growth strategy. The role focuses on improving search visibility, organic traffic, qualified leads, website performance, and visibility across traditional and AI-powered search platforms. The candidate will also lead and mentor the Digital Marketing Assistant. Key Responsibilities
- Develop and execute the overall SEO strategy and roadmap.
- Manage Technical, Content, International and Local SEO.
- Improve website performance, Core Web Vitals and search visibility.
- Optimize content for AI-powered and generative search.
- Conduct keyword research, SEO audits and content optimization.
- Drive link building, Digital PR and authority-building activities.
- Monitor SEO traffic, rankings, leads and conversion performance.
- Prepare SEO dashboards and performance reports.
- Collaborate with Content, Design, Development and Sales teams.
- Lead and mentor the Digital Marketing Assistant. Must-Have Skills
- 6–8 years of Digital Marketing experience with strong SEO leadership.
- Technical, Content, International and Local SEO.
- AI Search Optimization / AEO / GEO.
- Experience with large websites and SEO strategy.
- GA4 and Google Search Console.
- SEMrush, Ahrefs and Screaming Frog.
- Looker Studio, WordPress and Hotjar.
- Core Web Vitals and Schema Markup.
- Digital PR, Link Building and Email Marketing.
- Strong analytical, communication and leadership skills.