Category Manager - F&V (Quick Commerce)

About SuperK SuperK is reimagining grocery retail for small-town India. We operate a rapidly growing network of modern convenience stores powered by technology — combining strong on-ground operations with digital commerce across retail, e-commerce, and quick commerce. Our Quick Commerce (QCOM) business is focused on delivering reliable, fast, and affordable grocery experiences to customers in Tier 3/4/5 towns. About the role We are looking for a Category Lead– Fruits & Vegetables (Quick Commerce) to own the end-to-end performance of the F&V category for our quick commerce business. This role requires a strong operator-builder mindset. You will act as the Business Owner for F&V, responsible for assortment, sourcing, pricing, availability, wastage control, vendor management, promotions, and overall P&L performance. You will work closely with sourcing, supply chain, dark store operations, merchandising, tech, and marketing teams to build a high-performing, scalable F&V business delivering freshness, availability, and customer trust. What you will be doing Category Ownership & Growth

• Own the complete P&L for the Fruits & Vegetables category in Quick Commerce
• Define and execute category growth strategy across fresh produce
• Build category plans to drive revenue, margins, and repeat customer behavior
• Drive category expansion based on customer demand, local preferences, and seasonality Assortment & Merchandising
• Build and optimize assortment across fruits, vegetables, herbs, and staples
• Ensure hyperlocal assortment relevance based on city/store clusters
• Continuously improve SKU productivity and category mix
• Drive merchandising and visibility across app/storefront to maximize conversion Sourcing & Vendor Management
• Identify, onboard, and manage farmers, aggregators, mandis, and supply partners
• Negotiate commercials, procurement models, and service-level agreements
• Build strong supplier relationships to improve cost, quality, and reliability
• Develop alternate sourcing models for supply continuity Pricing & Monetization
• Own pricing strategy balancing competitiveness, customer value, and margin
• Manage dynamic pricing based on mandi trends, seasonality, and demand
• Drive promotions, bundles, and campaign planning
• Identify additional monetization opportunities through supplier-funded programs Inventory, Availability & Waste Management
• Ensure high fill rates and best-in-class on-shelf availability across dark stores
• Work closely with planning and operations to optimize inventory turns
• Minimize wastage, shrinkage, and dead stock through better forecasting and replenishment
• Improve freshness metrics and reduce stock-outs Operations & Quick Commerce Excellence
• Partner with dark store and supply teams to ensure seamless daily execution
• Build SOPs for receiving, grading, storage, and handling of fresh produce
• Improve operational efficiency across procurement-to-customer delivery
• Support new city/store launches and scale-up readiness Data & Performance Tracking
• Track key KPIs: revenue, margin, fill rate, stock-outs, inventory turns, wastage %, freshness score, and vendor performance
• Use data to identify growth opportunities and corrective actions
• Build repeatable category playbooks for scale What we would like to see in you
• 4–8 years of experience in Category Management / Buying / Sourcing within Fruits & Vegetables / Fresh / Grocery / Quick Commerce
• Strong understanding of fresh supply chains, mandi dynamics, and perishables management
• Experience in end-to-end category ownership including P&L
• Strong vendor management and negotiation experience
• Deep understanding of forecasting, inventory planning, and wastage control
• Analytical mindset with strong operational rigor
• Comfortable working in a fast-paced, high-growth environment
• Prior experience in Blinkit, Zepto, Instamart, BigBasket, or similar is a strong plus