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Campaign Manager - Programmatic (Hyrid Remote / London)
Veritone · London, UK
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Position Summary
- Design, launch, and manage end-to-end programmatic recruitment ad campaigns across job media networks
- Allocate and optimize monthly ad spend to hit performance targets, dynamically adjusting bidding strategies based on real-time application data and conversion metrics
- Monitor key hiring metrics—including Cost-Per-Click (CPC), Cost-Per-Applicant (CPA), application completion rates, and conversion to hire—to continuously evaluate performance
- Conduct ongoing A/B testing on job titles, job descriptions, landing pages, channels, and visual assets to improve applicant engagement and conversion rates
- Review performance data and provide actionable insights and strategic recommendations
What You'll Do
- Optimizing campaigns to meet client CPA/CPC/ROI goals. Regularly monitor and QA all live campaigns for proper serving, click-through action, and conversion events.
- Analysis of database tables – analyze large datasets and deliver actionable insights.
- Provide actionable insights, find ways to optimize based on clients’ success metrics, identify potential issues, and communicate recommendations to both the client and internal teams.
- Support technical and non-technical issues as reported by clients and help them reach a resolution by liaising with internal teams.
- Communicate with account managers and address customers' needs.
- Occasionally join sales teams on pre-sale calls with clients.
What You'll Need
- Bachelor's degree in Communications, Media Studies or Business Administration preferred
- Advanced Excel skills Full proficiency including VLOOKUP and Pivot Tables
- Must.
- Good organizational skills with attention to details.
- Excellent written and verbal communication skills in English.
- Experience in online advertising – advantage.
- Experience in online sales / pre-sales
- advantage.
- Experience with SQL writing – advantage.
Bonus Points If
- Proven track record of using data and performance results to drive media buying decisions and optimize funnel conversion rates
- Prior experience managing recruitment advertising campaigns
- Proficiency with programmatic recruitment platforms (e.g., Appcast, Recruitics, PandoLogic, Joveo)
- Driven, proactive approach