hirly

Apply with hirly

Digital Content Executive

Astro · All Asia Broadcast Centre

Upload your resume to see how well you match this job — free, in seconds, no account needed.

Your resume is used only to score it against this job. If you don't create an account, it is deleted within 24 hours.

Why Join

US?

  • We practice a vibrant & energetic office culture.
  • We provide opportunities for career advancement within the company.
  • Good performance is always rewarded accordingly. “ It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable. ” JOB RESPONSIBILITIES: To develop and execute digital-first BM branded content (articles and social media) for Malay audiences that support client content pitches, branded content solutions, and revenue objectives across Astro’s digital ecosystem. Key Accountability Areas: #1 Content Strategy & Creation
  • Create and publish BM branded articles and social media content for Malay audiences based on client briefs
  • Contribute to Malay-market content innovation/content pitch ideas and proposal development #2 Trend, Audience & Platform Intelligence
  • Stay updated on Malay digital trends, social media formats, and audience behaviour
  • Content should take each platform's specific content DNA and audience demographic into consideration
  • Identify content opportunities that can enhance content innovation/content pitch and proposal strength #3 Revenue & Performance Awareness
  • Align content ideas with engagement and reach objectives
  • Apply performance insights to strengthen content recommendations #4 Collaboration & Execution Support
  • Work closely with Sales, Campaign Managers and Content teams to ensure strategies are executable and delivered on time Key Challenges:
  • Producing fresh, relevant ideas in a competitive digital landscape
  • Managing multiple tasks and deadlines simultaneously
  • Balancing creative ideas with platform and client requirements Requirements:
  • Bachelor’s Degree in Mass Communications, Media Studies, Marketing, Journalism, or related fields
  • Strong command of Bahasa Melayu; working level of English required
  • More than 2 years experience in BM digital content, editorial, or branded content
  • Experienced in Canva and Capcut
  • Solid understanding of social media, digital content formats, local entertainment and lifestyle trends, and Malay audience behaviour
  • Strong storytelling instincts with an interest in commercial outcomes
  • Organised, timely, proactive, and adaptable
  • A collaborative team player who can work independently when needed REQUIREMENTS: