Oracle Eloqua - Manager

Industry/Sector Not Applicable Specialism Oracle Management Level Manager Job Description & Summary The Opportunity Join our Acceleration Center India and help shape the future of business for our diverse client portfolio across geographies and jurisdictions. You’ll work at the heart of global teams across Advisory, Assurance, Tax and Business Services—solving real client challenges through connected collaboration. We’ll help you grow your skills so you can go further. With hands-on learning, cutting-edge tools and an inclusive culture, this is your opportunity to do inspiring work that makes a difference—every day. As an Oracle Eloqua

• Manager, you will lead the charge in optimizing operational efficiency for our clients by implementing and configuring Oracle's suite of applications. Your role will involve managing the entire customer journey, from lead generation to revenue realization, confirming seamless integration and utilization of business applications. Within our Digital Core Modernisation practice, you will focus on delivering strategic solutions that align with client objectives and enhance their business processes. As a Manager, you will be responsible for supervising and developing teams, managing client service accounts, and driving client engagement workstreams. You will leverage your leadership skills to inspire your team, navigate complex situations, and deliver quality outcomes. Your role will involve strategic planning, mentoring junior staff, and maintaining accountability for project success. You are expected to embrace technology and innovation, using these tools to enhance delivery and encourage others to do the same. In this role at PwC Acceleration Center India, you will have the opportunity to deepen your understanding of business contexts and develop your personal brand. You will be instrumental in building meaningful client relationships and delivering solutions that meet their strategic needs. Experience
• Overall experience of 8–12 years, with strong hands-on and leadership experience in Oracle Eloqua / Oracle Marketing Cloud and enterprise marketing automation solutions.
• Experience leading multiple end-to-end Oracle Eloqua implementations, enhancements, integrations, and campaign transformation initiatives.
• Strong experience in solution architecture, technical design, campaign automation, CRM integrations, delivery management, stakeholder management, and team leadership.
• Ability to lead teams comprising developers, consultants, campaign specialists, administrators, and business stakeholders.
• Strong understanding of Marketing Automation, CRM, Lead Management, Customer Journeys, Campaign Management, Analytics, Data Integration, and enterprise marketing technology ecosystems. Role and Responsibilities
• Lead the overall solution design, architecture, implementation, enhancement, and support of Oracle Eloqua marketing automation solutions.
• Own the end-to-end delivery of marketing automation initiatives including demand-generation programs, lead-nurturing journeys, event campaigns, audience segmentation, email campaigns, landing pages, forms, and automated customer and prospect journeys.
• Translate business and marketing objectives into scalable and reusable Eloqua solution designs and automation strategies.
• Lead requirement-gathering workshops and solution-design sessions with Marketing, Business Development, CRM, Technology, Data, Analytics, and Operations teams.
• Act as a trusted advisor to business and marketing stakeholders and recommend appropriate campaign designs, segmentation strategies, personalization approaches, lead-management processes, and marketing automation capabilities.
• Own technical and functional design decisions and ensure solutions are aligned with enterprise architecture, security, integration, data-governance, and marketing-technology standards.
• Review and approve technical requirements, solution designs, campaign specifications, integration mappings, testing strategies, deployment plans, and operational documentation.
• Manage multiple Eloqua projects, campaigns, and workstreams and ensure delivery within agreed scope, timelines, quality standards, and business expectations.
• Identify delivery risks, dependencies, integration issues, campaign-processing challenges, and platform limitations and drive them to resolution.
• Coordinate with Oracle Support, internal technology teams, application owners, and third-party vendors for product issues, enhancements, patches, integrations, and technical escalations.
• Manage key business and technology stakeholders, align priorities, and ensure clear communication on scope, risks, dependencies, and delivery status.Build strong relationships across Marketing, Sales, CRM, Technology, Data, Security, Architecture, and Operations teams.
• Own the overall Oracle Eloqua solution architecture and define scalable, reusable, secure, and maintainable solution patterns.Design end-to-end integrations and data flows across Eloqua, CRM, CDP, middleware, analytics, and third-party applications.
• Lead solution demonstrations, proof-of-concepts, and capability showcases to present Oracle Eloqua features and proposed solutions.Present architecture, campaign flows, integrations, and implementation approaches to both business and technical stakeholders.
• Support pre-sales activities including discovery sessions, solutioning, effort estimation, proposals, RFP/RFI responses, and client presentations.Work with sales and delivery teams to define suitable solution approaches, scope, timelines, assumptions, and resource requirements
• Manage resource planning, allocation, capacity, utilization, workload, and delivery commitments across multiple Eloqua projects and workstreams.Identify skill gaps, support hiring and onboarding, and drive training, cross-skilling, mentoring, and capability development within the team. Oracle Eloqua Technical Responsibilities
• Lead the design and implementation of complex Eloqua Campaign Canvas and Program Canvas solutions.
• Design and manage campaign orchestration involving segmentation, decision rules, personalization, lead nurturing, lead scoring, routing, and automated communications.
• Oversee the creation and management of:
• Email campaigns
• Landing pages
• Forms
• Progressive profiling
• Segments
• Shared filters
• Contact fields
• Custom objects
• Campaign Canvas
• Program Canvas
• Lead-scoring models
• Campaign reporting and dashboards
• Establish reusable campaign templates, design standards, naming conventions, folder structures, and asset-management practices.
• Define and govern audience segmentation and personalization strategies based on customer, prospect, campaign, behavioral, and CRM data.
• Lead implementation of lead-nurturing programs and automated journeys across different stages of the customer and prospect lifecycle.
• Design and manage lead-scoring models and lead-management processes, including qualification, routing, and hand-off to CRM or sales teams.
• Ensure effective synchronization of contacts, leads, campaigns, responses, opportunities, and other marketing data between Eloqua and CRM applications.
• Establish campaign quality-assurance processes covering configuration review, end-to-end testing, integration testing, data validation, deployment readiness, and post-deployment monitoring.
• Monitor campaign processing, integration jobs, CRM synchronization, and data flows and proactively resolve failed-processing or configuration issues.
• Perform root-cause analysis for complex campaign, data, integration, synchronization, and platform issues and recommend sustainable solutions.
• Review overall Eloqua platform usage and recommend improvements related to scalability, performance, usability, and operational efficiency. Integration and Data Management
• Lead and govern integrations between Oracle Eloqua and CRM platforms such as Salesforce, Oracle Sales / Fusion CRM, and other enterpri