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GTM Engineer – London, United Kingdom

Holisticai · London

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This role sits at the front of our revenue funnel: generating and qualifying demand for Holistic AI's enterprise AI governance platform. You'll create high-quality pipeline through outbound, inbound follow-up and campaign support, working closely with Marketing and Sales. Success is measured by qualified meetings and pipeline contribution, not activity volume alone. What you'll do

  • Generate and qualify opportunities for Account Executives through outbound and inbound motions.
  • Run structured outreach sequences and follow up on marketing-sourced interest.
  • Support demand generation campaigns, including email, event follow-up and content-led offers, with Marketing.
  • Qualify fit against our ICP and book discovery meetings for Sales.
  • Keep CRM records and handoffs clean.
  • Share market feedback with Product Marketing and Growth: objections and the messaging that resonates.
  • Keep refining targeting and talk tracks based on what converts. What you'll bring
  • Experience in demand generation, BDR/SDR/BDO or early-stage B2B SaaS sales development.
  • Strong written outreach and confident phone and video conversations.
  • Organised follow-up habits and comfort with CRM tools.
  • Curiosity about AI governance and enterprise buyers in risk, compliance and technology.
  • Resilience, coachability and a metrics-aware approach to pipeline.
  • Professional judgement when representing Holistic AI to prospects. Nice to have
  • Experience in AI, data, security or GRC software.
  • Experience supporting events or webinar follow-up.
  • Familiarity with modern sales engagement and marketing automation tools.
  • Experience testing messaging alongside Product Marketing. Location and working model
  • London, United Kingdom.
  • Coordination with Sales and Marketing across our regions. Compensation Indicative salary: £75,000 . We offer competitive benefits; details are shared during the hiring process. Interview process
  • HR screen
  • Hiring manager interview
  • Technical assessment
  • Task or skills assignment
  • Culture fit
  • Offer