Customer Lifecycle Manager | Mid-Senior | Coveron

At Coveron, we’re building a complete identity theft protection service. Join the team behind Nord Security’s latest product—combining dark web monitoring, credit tracking, and identity theft insurance into one powerful platform. Your impact? Helping people protect their identities, spot threats early, and recover stronger. Main responsibilities

• Own the entire multi-channel (email, push, and notification) marketing communication track end-to-end: strategy, creative direction (copy, templates), and technical implementation.
• Drive business and product growth by proactively identifying, proposing, and implementing lifecycle marketing initiatives to acquire new customers and retain existing ones.
• Build, scale, and optimize automated and ad-hoc marketing campaigns using the Braze marketing automation platform.
• Continuously test and optimize messaging, offers, creative, and frequency to maximize customer value, boost engagement, and reduce churn.
• Collaborate with marketing, product, and data teams to balance business growth with exceptional customer experience.
• Gather and analyze customer feedback to identify pain points and adjust communication accordingly.
• Stay informed on industry trends and best practices in lifecycle marketing, automation, and customer value management. Core requirements
• Successful previous experience in a similar role in Customer Value Management, CRM, or Lifecycle Marketing fields (mid-senior level).
• Hands-on experience with CRM tools and marketing automation platforms: Braze (preferably), Salesforce, Iterable, or similar.
• Demonstrated ability to own campaigns end-to-end — from strategy and creative/copywriting to technical setup and performance analysis.
• Solid technical background, analytical, result-oriented mindset, and proven ability to interpret data and turn insights into actions.
• Experience in planning and executing initiatives across onboarding, activation, and retention.
• Proactive, growth-oriented mindset with a track record of independently driving initiatives that scaled business results.
• Proven ability to collaborate cross-functionally with colleagues and senior leaders.
• Ability to adapt and thrive in a fast-paced environment while tackling complex tasks. What We Offer
• Sharpen your edge: training, mentorship, and room to grow — always.
• Take the time you need: extra vacation days, sick days, and time off when life calls.
• Get premium healthcare: private health insurance in Lithuania and Poland — fully covered.
• Protect your peace: enjoy free subscriptions to Calm, Headspace, and Mindletic, and our own resilience and mindfulness trainings.
• Own your fitness: in-house gyms, sport cards, online workouts, and personal guidance — on us.
• Pack your bags for workation: experience our company-wide trip abroad to the fullest.
• Work from anywhere: work from wherever keeps you in the zone.
• Celebrate your milestones: birthdays, weddings, and new family members — all deserve a gift.
• Parent with ease: children’s summer camps and flexibility around the schedule — because parenting never pauses.
• Join the party: team building and company events people talk about for months.
• Unlock Cyber City: coffee bar, open gyms, kids’ room, music room, massage chairs — our Vilnius HQ is yours to enjoy. Kindly refer to our Privacy Notice for Recruitment Candidates for comprehensive information regarding our data handling procedures throughout recruitment processes. We expect all candidates to provide accurate and complete information during the recruitment process. While limited use of AI tools to refine application materials is acceptable, candidates remain fully responsible for ensuring that their submissions reflect their own qualifications, skills, and experience. Any failure to do so may negatively affect participation in the recruitment process. If broader AI assistance is allowed for a particular role or stage, we’ll let you know in advance. By submitting your application, you acknowledge that it may be processed using automated tools for evaluation purposes. As part of our recruitment process, we may use an AI-based application review tool to help assess applications based on skills and experience relevant to the role. This technology is used to support
• not replace
• human decision-making, and every application is ultimately reviewed by a recruiter. If you would like more information about how AI is used in this process or wish to exercise your rights under applicable data privacy laws, please contact us at [email protected] . Should you prefer to opt out of the automated evaluation, please submit your application directly to [email protected] .