AVP, Product Marketing - Life, Health & Annuities

Why USAA? At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful. We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs. The Opportunity AVPs of Product Marketing lead product marketers to acquire new accounts, shape and implement product-specific marketing strategies, focus on performance metrics, and deliver measurable results. They are accountable for accelerating growth through continuous test-and-learn agenda, improvement of paid marketing efforts, and expert allocation of marketing investments. The team ideates, plans, launches, measures, and optimizes marketing campaigns to drive sustainable growth at efficient Cost Per Account (CPAs). The AVPs of Product Marketing are also accountable for a large marketing budget, and collaborate closely with internal stakeholders such as Brand, Product, Risk, and Analytics to drive growth via both new-to-USAA members as well as cross-selling to existing members. Strong analytical skills, business acumen, and entrepreneurial spirit are key to success in these roles. AVP, Product Marketing – Life, Health & Annuities The AVP, Product Marketing

• Life, Health & Annuities reports directly to the Chief Marketing & Digital Officer for USAA Life Insurance Company (LifeCo). In addition to this position, the Chief Marketing & Digital Officer's team includes leaders responsible for Investment Advisory Marketing, Marketing Strategy & Planning, Content Marketing, Media & Marketing Activation, Digital Growth, and Digital Experience. USAA offers a flexible work environment that requires in-office presence 4 days per week. This position can be based in either Charlotte, NC or San Antonio, TX. Relocation assistance is available for this position. This role represents a unique opportunity to shape the future of protection, retirement security, health, and financial well-being for millions of military members, veterans, and their families. At USAA, our mission is to empower more than 14 million members to achieve financial security through competitive products, exceptional service, and trusted advice. For more than a century, USAA has earned the trust of the military community by helping members navigate life's most important financial decisions. Today, the Life Company business sits at the center of that mission, delivering a broad portfolio of life insurance, annuity, health, Medicare, and supplemental protection solutions designed to help members protect their families, prepare for the unexpected, accumulate assets, generate retirement income, and build long-term financial security. This is not a traditional product marketing role. It is a business leadership opportunity. The executive selected for this role will help define how USAA brings its Life, Annuity, and Health solutions to market, driving growth across one of the company's most important businesses. The successful candidate will build upon the trust, loyalty, and brand equity that make USAA one of the most respected financial institutions in the country while helping modernize and evolve how members discover, evaluate, purchase, and engage with protection, health, and retirement solutions in an increasingly digital world. The portfolio includes term life, universal life, whole life, survivorship life, fixed indexed annuities, fixed guaranteed growth annuities, Medicare-related products, dental and vision coverage, critical illness insurance, cancer insurance, accidental injury coverage, and other supplemental health solutions. Together, these products help members protect income, safeguard families, prepare for retirement, generate guaranteed income, manage healthcare needs, and preserve long-term financial well-being. The AVP, Product Marketing
• Life, Health & Annuities will be responsible for developing and executing integrated product marketing strategies across the entire customer lifecycle. Partnering closely with Product, Distribution, Digital, Analytics, and Enterprise Marketing teams, this executive will lead market positioning, segmentation, customer acquisition, product launches, member engagement, retention, and cross-sell initiatives across multiple product categories and distribution models. Success in the role will require the ability to translate complex insurance, health, and retirement products into compelling customer value propositions that drive both member value and business performance. The role will require a leader capable of navigating distinct go-to-market approaches across multiple distribution channels, including direct-to-member marketing for Life Insurance products, direct-to-member and USAA Life General Agency-supported distribution for Health products, and both direct-to-member and third-party distribution channels for Annuity products. As a senior member of the Life Company marketing leadership team, this executive will have significant visibility and influence across the organization. The role requires a leader who can combine strategic vision with operational excellence while helping shape the next generation of marketing capabilities within USAA Life Company. Equally important, this executive will have the opportunity to work alongside a transformational marketing leader known for building high-performing teams, modernizing marketing organizations, and driving growth across some of the most respected brands in financial services. Candidates who are energized by building, innovating, and creating lasting enterprise value will find a leadership environment built on collaboration, accountability, and impact. This is more than a product marketing leadership role. It is an opportunity to influence how millions of military families protect what matters most, prepare for retirement, navigate healthcare needs, and achieve greater financial security at every stage of life. Tasks
• Accountable for fully digital-first marketing lifecycle, inclusive of strategy, member research, planning, direct response marketing, agency management, creative development, compliant execution, analytics and optimization, and performance management.
• Develop and implement marketing plans and campaigns to build and deepen USAA's relationship with existing members, and drive acquisition of new members via company products.
• Manage large marketing budget allocations across multiple products and channels to deliver sustainable growth at efficient CPAs at scale.
• Drive digital acquisition experience, lead adoption of new ways of working, and leverage storytelling to drive understanding & adoption of change.
• Adopt & lead a team to embrace safe & sound business practices at scale.
• Provide thought leadership within and keen awareness of the external digital space, with established network of external partners to inspire out-of-box thinking.
• Significant knowledge in product related regulations, and risk and compliance requirements.
• Thrive working with cross-functional teams. Effective change agent that can get the job done and push mission forward while managing multiple stakeholder interests and expectations along the way.
• Keep USAA brand and our mission to serve the military community at the forefront of new marketing practices.
• Attract, develop, expand, and retain high performing teams of marketing professionals that deliver outcomes and key results.
• Cultivate talent through coaching and training.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled