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Manager - Business Analytics
Piramalpharma · Mumbai, MH
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- Business AnalyticsThis position is responsible for building and implementing data driven performance marketing initiates for the Ecommerce vertical of the business.
- Develop and execute data-driven performance marketing strategies to drive customer acquisition, retention, and revenue growth
- Drive, access and evaluate performance marketing campaigns on ecommerce marketplaces
- Assess current practices and enhance to improve efficiency
- Manage advertising budgets, bid strategies, and campaign targeting to maximize ROI and achieve performance KPIs
- Measure ROI of online marketing campaigns
- Monitor budget distribution and performance of ad campaigns
- Establish new data gathering and analysis techniques within the organization
- Drive data based decision making by providing actionable insights from customer behaviour and buying patterns and engagement across various touch points