360° Marketing Manager

Company: Air Manaix Department: Marketing Experience: 3–6 years Employment Type: Full-time About the Role Air Manaix is looking for an Integrated Marketing Manager to lead and execute the company’s marketing initiatives across both digital and offline channels . The ideal candidate will be responsible for building brand visibility, generating customer leads, executing campaigns, managing marketing partnerships, and creating a consistent brand presence across online and offline touchpoints. Key Responsibilities Digital Marketing Develop and execute digital marketing strategies across Instagram, Facebook, Google, YouTube, LinkedIn, and other relevant platforms. Plan and manage paid advertising campaigns, including Meta Ads and Google Ads. Drive lead generation, customer acquisition, engagement, and conversions. Develop content calendars and coordinate with designers, videographers, agencies, and content creators. Monitor campaign performance and prepare regular reports on leads, reach, engagement, conversions, and ROI. Manage website, landing pages, SEO/SEM, email marketing, and other digital channels as required. Identify new digital platforms, trends, and opportunities relevant to Air Manaix. Offline & Ground Marketing Plan and execute offline marketing campaigns, activations, events, exhibitions, and promotional activities. Develop partnerships with relevant businesses, communities, institutions, influencers, and local organizations. Coordinate branding activities across physical locations and customer touchpoints. Manage promotional materials such as brochures, standees, posters, merchandise, signage, and other marketing collateral. Explore local marketing opportunities to increase brand awareness and customer acquisition. Brand & Campaign Management Develop integrated marketing campaigns combining digital and offline channels. Maintain consistent brand messaging, positioning, and visual identity across all marketing activities. Work closely with internal teams to understand business objectives and convert them into effective marketing campaigns. Coordinate with external agencies, freelancers, vendors, and marketing partners. Manage campaign budgets and ensure efficient utilization of marketing spends. Analytics & Growth Track marketing KPIs and identify areas for improvement. Analyze customer behavior, campaign performance, competitors, and market trends. Develop strategies to improve lead quality, customer acquisition, retention, and overall marketing ROI. Prepare monthly marketing performance reports for management. Requirements Bachelor’s degree in Marketing, Business, Communications, or a related field. 3–6 years of experience in marketing, preferably in consumer-facing, hospitality, travel, entertainment, lifestyle, aviation, or related industries. Strong understanding of both digital and offline marketing. Hands-on experience with Meta Ads, Google Ads, social media, and campaign analytics. Experience in event marketing, partnerships, activations, or ground marketing. Strong communication, negotiation, coordination, and project-management skills. Creative mindset with strong commercial and analytical thinking. Ability to manage multiple campaigns and vendors simultaneously. Key Performance Indicators Qualified leads generated Customer acquisition and conversion Digital campaign ROI Brand awareness and engagement Offline campaign performance Partnership and activation outcomes Marketing cost efficiency Overall contribution of marketing to business growth Ideal Candidate We are looking for someone who is creative enough to build the brand, analytical enough to measure performance, and hands-on enough to execute campaigns from concept to completion.