Senior Manager, Organic Growth

Mistplay est l'application de fidélité n°1 pour les joueurs mobiles. Notre communauté de millions de joueurs mobiles engagés utilise Mistplay pour découvrir de nouveaux jeux et gagner des récompenses. Les joueurs sont récompensés pour le temps et l'argent qu'ils consacrent aux jeux et peuvent échanger ces récompenses contre des cartes cadeaux. Mistplay a pour mission d'être le meilleur moyen de jouer à des jeux mobiles pour tous, partout dans le monde ! Téléchargez Mistplay sur le Google Play Store ici et suivez-nous sur Instagram , Twitter et Facebook . 📍 Veuillez noter : Au Canada 🇨🇦, Mistplay suit un modèle hybride de 2 jours/semaine en bureau à Toronto (400 University Ave) & Montréal (1001 Blvd. Robert-Bourassa) Mistplay is the #1 loyalty app for mobile gamers. Our community of millions of engaged mobile gamers come to Mistplay to discover new games to play and earn rewards. Gamers are rewarded for their time and money spent within the games and can redeem those rewards for gift cards. Mistplay is on a mission to be the best way to play mobile games for everyone everywhere! Download Mistplay on the Google Play Store here and follow us on Instagram , Twitter and Facebook . 📍 Please Note: In Canada 🇨🇦, Mistplay follows a 2 days/week in-office hybrid model in Toronto (400 University Ave) & Montreal (1001 Blvd. Robert-Bourassa) Mistplay is seeking a strategic and hands-on Senior Manager of Organic Growth to help build and scale the organic acquisition engine for our fast-growing rewarded gaming platform. This person will own key levers that bring users to Mistplay outside of paid media, including organic social, referral, promo code programs, and new organic growth opportunities. The mandate is clear: identify what can meaningfully drive organic installs, test it rigorously, and scale the channels and programs that work into a durable, compounding source of growth. This is a highly cross-functional builder role for someone who thinks like a growth marketer, operates with the rigor of a performance marketer, and is energized by cracking growth problems that do not yet have an obvious playbook. You will lead an internal team and external agency partners while working closely with performance marketing/UA, product, brand, and analytics to make organic growth a measurable, forecastable pillar of Mistplay's overall growth strategy. What You'll Do Own and execute the organic growth roadmap. Translate Mistplay's broader growth strategy into clear priorities, experiments, and targets for organic acquisition, and own reporting that ties performance to DNU, CAC offset, and retention goals. Lead social media strategy, team, and agency management. Own Mistplay's organic social strategy across priority platforms end to end; directly manage the internal social media team and supporting social and creative agencies, setting priorities, briefs, workflows, and a high quality bar for content that drives measurable growth. Crack referral as a core growth lever. Design, launch, and continuously optimize Mistplay's referral program, including its incentive structure, mechanics, and viral loop. Partner with product and engineering to remove friction and drive a step-change in referred growth. Find and scale new organic growth levers. Build a disciplined pipeline of organic growth opportunities beyond social and referral, develop clear hypotheses and tests, and turn the strongest ideas into repeatable programs. Stay close to emerging consumer behaviors, platforms, partnerships, content formats, and product-led loops that could unlock meaningful growth. Build and scale promo code strategy. Own promo and referral code programs as a lever for acquisition, reactivation, and retention, defining incentive economics and test structures, partnering with finance and UA on cost and ROI, and building safeguards against abuse and fraud. Partner cross-functionally to embed organic growth into the broader growth strategy. Work closely with performance marketing/UA, product, brand, creative, and analytics to connect organic initiatives to paid strategy and the full user journey, from acquisition through retention. Manage budget, tooling, and reporting for organic growth. Own the organic growth budget and vendor and tooling stack, track results with rigor, and clearly communicate impact, learnings, and next steps to senior leadership. Build sweepstakes into a scalable organic growth lever. Partner with brand, creative, product, legal, and analytics to develop compelling sweepstakes concepts and mechanics that drive acquisition, engagement, and sharing, while continuously testing and measuring their incremental impact. What You Bring 6–8+ years of growth, performance, lifecycle, or organic marketing experience, including direct, hands-on ownership of organic acquisition channels such as referral, organic social, content, community, partnerships, or promotions. Mobile app or gaming experience is strongly preferred. A proven track record identifying, testing, and scaling at least one meaningful organic growth lever, with measurable impact on acquisition, engagement, or retention metrics. Experience designing and running referral, promo code, or incentive-based growth programs, including the economics, measurement, and fraud and abuse considerations behind them. People and vendor management experience. You've directly managed team members and external agencies or vendors, setting clear priorities, briefs, budgets, and performance expectations. Strong analytical and business case skills. You're comfortable building ROI models for organic investments, partnering closely with analytics, and using data to decide what to scale, refine, or stop. Strong cross-functional leadership. You can align partners across product, UA, brand, creative, analytics, and finance, influence without direct authority, and communicate recommendations clearly to senior stakeholders. A test-and-learn builder mindset. You are comfortable starting with ambiguity, creating a structured experimentation plan, moving quickly on the levers that show promise, and stopping the ones that do not. Nice to Have Experience in mobile gaming, rewards, or loyalty-based apps. Hands-on experience building or scaling an organic growth loop and evaluating relevant growth tooling, such as referral, attribution, social listening, community management, or experimentation platforms. Experience managing sweepstakes, promotions, or incentive programs in a regulated or compliance-sensitive environment. Description Français: Mistplay recherche un gestionnaire principal de la croissance organique stratégique et pratique pour aider à bâtir et à développer le moteur d'acquisition organique de notre plateforme de jeux récompensés à forte croissance. Cette personne sera responsable des principaux leviers qui attirent des utilisateurs vers Mistplay en dehors des médias payants, notamment les médias sociaux organiques, les programmes de parrainage, les codes promotionnels et les nouvelles opportunités de croissance organique. Le mandat est clair : identifier ce qui peut stimuler de manière significative les installations organiques, le tester rigoureusement et faire évoluer les canaux et programmes qui fonctionnent vers une source de croissance durable et cumulative. Il s'agit d'un rôle de bâtisseur hautement interfonctionnel pour quelqu'un qui pense comme un spécialiste du marketing de croissance, opère avec la rigueur d'un spécialiste du marketing de performance et est stimulé par la résolution de problèmes de croissance qui ne disposent pas encore d'un modèle établi. Vous dirigerez une équipe interne ainsi que des agences partenaires externes tout en travaillant en étroite collaboration avec le marketing de performance/acquisition d'utilisateurs (UA), le produit, la marque et l'analyse de données afin de faire de la croissance organique un pilier mesurable et prévisible de la stratégie globale de croissance de Mistpl