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Assistant Manager, Ecom UI & UX
Puma · PUMA China Shanghai Office
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Your Mission
- Analysis & Planning: Leverage available tools and performance data to conduct qualitative and quantitative research to understand our stores’ consumer behaviors, preference, pain points, and to evaluate the current stores’ user experiences;
- Conduct competitive analysis to stay on trend, to identify industrial best practices as benchmark, seek optimization opportunities from competitors, and explore new/trending design tools, technologies across marketplaces;
- User Experience Enhancement: Plan and update visual merchandising calendar for all stores ensuring company GTM calendar is followed; Create wireframes and mockups then lead operational vendor’s design team to create, implement and approve all storefront designs which are visually appealing and user-friendly interfaces that align with brand guidelines, including homepage, campaign/promotion landing page, PDP, navigations, product categorization, etc. Liaise with digital marketing content team to keep optimizing the local photo/video quality on still, on-model and creative product shooting; Monitor marketplaces’ trending keywords and ensure store product title and descriptions are stay up on trend and no organic traffic opportunities are missed;
- Collaborations: Work closely with store operations, omni buying, IT, and other stakeholders to gather requirements/feedbacks and translate them into UI/UX design/enhancement solutions; Identify key performance indicators of user experience design ensuring the alignment with business needs; Drive brand experience consistency by developing and maintaining comprehensive eComm store design guideline from brand guidebook;
Your Talent
- Bachelor’s degree in design/creative/related areas with good business acumen.
- At least 3-5 years of eCommerce UI/UX experience with a background in sporting goods
- Experienced in working with internal stakeholders and external TP/DP
- Design, Project management tools
- Written English compulsory
- Spoken English preferred SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to
Be Driven
in our performance,
Be Vibrant
in our sporting legacy,
Be Together
in our team spirit, and
Be You
to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click
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