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Digital Commerce Category Lead
Mars · EGY-Cairo-Cairo
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Job Description: Job purpose: To drive digital category leadership and unlock digital category growth by building strategic customer partnerships and transforming insights into actionable strategies that drive business impact. Job Responsibilities:
- Unlock digital category captaincy with strategic customers & partners across MEA.
- Drive Customers & Shopper behavior studies and provide insights to enable channel strategy in line with MARS brand strategies and Digital Commerce Vision.
- Partner with brand leads to drive the strategic growth agenda of MARS Snacking & Pet Nutrition, and adapt it across the Digital Commerce space.
- Partner with markets to identify opportunities and co-create action plans to win in priority customers across MEA.
- Drive customer engagement through Joint Business Plans and workshops to elevate digital execution with retailers.
- Provide category and shopper expertise and deep dives to position Mars Snacking as the digital partner of choice with key customers.
- Champion digital category thought leadership to build internal capabilities and share best practices across markets.
- Foster collaboration with Category teams to integrate digital thinking into broader business strategies.
- Partner with Data & Analytics partner and Global Analytics & Ops to define regional data needs and ensure ROI from data partnerships. Professional Qualification
- Bachelor degree is required.
- Minimum 5 years of proven and relevant experience.
- Experience in E-commerce / Digital Commerce is a plus.