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Intern, Strategy
Wppmedia · Milan, Italy
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About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact We are seeking a curious and analytical Intern to join one of our Strategy teams. This role offers an exceptional opportunity to develop a thorough understanding of media strategy, from market, consumer and audience analysis to supporting the development of strategic approaches and media recommendations for our clients. You will gain hands-on experience by supporting a wide range of projects and learning how data, research and audience insights contribute to strategies that respond to client objectives and identify opportunities for growth. Activities
- Support the monitoring of market, consumer and media trends, helping the team identify relevant developments and emerging opportunities for clients.
- Learn to use research and analysis tools to explore markets, audiences, target groups, competitors and advertising performance.
- Support the development of strategic approaches and media recommendations by gathering and organizing relevant information on client objectives, audiences, market dynamics and competitive activity.
- Collaborate with Strategy, Planning and other specialist teams, supporting the preparation of clear and relevant information tailored to client needs.
- Contribute to the preparation of presentations and strategic materials, helping translate data and research into clear and meaningful insights.
- Support the team in collecting, organizing and checking data and information from different sources, ensuring accuracy and consistency across strategic materials. Skills and Experience
- Currently pursuing or recently completed a Bachelor's or Master's degree in Marketing, Communications, Economics, Statistics, Sociology or a closely related field, and eligible to undertake a six-month internship.
- Genuine interest and curiosity in media, communication, consumer behavior, market dynamics and strategic thinking.
- Good analytical skills and an interest in working with data, research and multiple sources of information.
- Ability and willingness to learn how to interpret findings, identify relevant insights and support the development of clear strategic recommendations.
- Fluency in both written and spoken English and Italian, as you will engage with diverse teams and clients.
- Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
- Previous exposure to market research, audience measurement or survey tools will be considered an advantage, but is not required.
- A curious and eager learner, motivated to develop new skills and gradually apply new knowledge to different projects and business challenges.
- A collaborative team player, eager to learn from and work with Strategy, Planning and other specialist teams.
- Creative and proactive approach, with the ability to explore unconventional solutions and new perspectives.
- Excellent communication and presentation skills, with the ability to convey information clearly and effectively.
- Well organized, with the ability to manage assigned tasks and priorities under guidance, while maintaining attention to detail.
- A proactive and solution-oriented mindset, with the ability to work effectively in a dynamic environment with guidance and support from the team. Life at WPP Media & Benefits Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. While we appreciate all applications received, only those candidates selected for an interview will be contacted. #LI-Promoted Please read our Privacy Notice for more information on how we process the information you provide.