Marketing Specialist - 16 month term

Marketing Specialist (16-Month Term) Location: Any branch, PEI At Provincial Credit Union, we're more then a financial institution

• we're a people-first, purpose-driven organization, proudly recognized one of Canada's Top 100 Employers for 2026 . Guided by our IMPACT values, we're committed to creating an exceptional employee experience where every team member feels supported, valued, and empowered. As a Marketing Specialist, you’ll play an important role in supporting the development and execution of Provincial Credit Union’s marketing initiatives. You’ll work across a variety of projects, using data and member insights to help inform marketing strategies, evaluate campaign performance, and support effective communications. What You’ll Do:
• Support the development and execution of Provincial Credit Union’s annual marketing plan, including paid media campaigns across various channels.
• Collaborate with the Marketing & Communications team and internal stakeholders to develop marketing materials and ensure alignment with brand and messaging guidelines.
• Identify marketing trends and member insights to help inform marketing strategies and target appropriate member audiences.
• Analyze and report on marketing campaign and tactic performance, providing recommendations to improve effectiveness.
• Support strategic projects by coordinating timelines, preparing meeting briefs, documenting key updates, and keeping stakeholders aligned. What you Bring: We're looking for someone who can:
• Demonstrate knowledge of marketing principles.
• Proficient in search engine optimization (SEO) and answer engine optimization (AEO).
• Demonstrate knowledge in data analysis and audience segmentation.
• Working knowledge of creative development
• Proven time management skills and ability in organizing work, setting priorities, and performing multiple tasks with conflicting priorities/deadlines.
• Proven ability to work independently with minimum supervision. What You Have: Required Education and Experience:
• Degree in Marketing plus 3-5 years experience or equivalent work experience.
• Experience working with digital channels in financial services organization a plus. Why You’ll Love It Here: We believe our employees deserve the same outstanding care we give our members. That’s why we offer:
• A People-First Culture: Join a supportive team that values collaboration, positivity, and community impact.
• Competitive Pay & Bonus Program: Market-aligned salary plus the opportunity for annual bonuses.
• Comprehensive Benefits: Health and dental coverage, sick time.
• Work-Life Balance: Two weeks’ vacation, plus two personal days and two volunteer days to recharge and give back.
• Unique Employee Perks: Annual fitness & clothing allowance.
• This is a 16-month term position.
• Salary Range: $68,289 - $80,340 Additional Information: Bondability Requirement: Candidates must be bondable under a fidelity bond policy (includes a criminal and credit check). Closing Date: September 27th, 2026 Diversity & Inclusion At Provincial Credit Union, we’re committed to creating an inclusive and equitable workplace. We welcome applications from all qualified individuals, and accommodations are available throughout the recruitment process.