Marketing Specialist

Job Summary: Windward Software is hiring a Marketing Specialist on a fixed-term basis to cover a team member's leave of absence. In this hands-on role you'll own day-to-day execution across B2B content, competitive research, campaign delivery, and website publishing using HubSpot, Adobe Creative Suite, and AI-assisted marketing tools. The term runs approximately 3–4 months, ending shortly after the returning team member is back and handover is complete. Ideal for an early-career marketer with 1–2 years of experience who wants real ownership on a small, fast-moving team. Job Description: Marketing Specialist (Fixed Term — Leave Coverage) Company: Windward Software Location: Remote (North America preferred) Term: Fixed term, approximately 3–4 months About the Role Windward Software is seeking a motivated, detail-oriented Marketing Specialist to join our Marketing team on a fixed-term basis. This role exists to cover a team member's leave of absence. It runs approximately 3–4 months , including a handover period after they return, so the work you do carries forward cleanly. We're upfront about this so you know exactly what you're signing up for. You'll own a real portfolio of work from day one — content, competitive intelligence, campaign execution, and web publishing — rather than assisting from the sidelines. It suits someone who is comfortable working independently, learns tools quickly, and wants meaningful scope on a small team where your work ships. Key Responsibilities Market & Competitive Research

• Own market research that informs marketing initiatives and campaigns
• Build and maintain competitive pricing analysis
• Track and report on competitor social media presence, including:
• Post types and content themes
• Media formats used (video, graphics, text)
• Engagement levels and follower growth
• Maintain competitive feature comparisons and keep them current Content Creation
• Write and produce:
• Blog posts
• Targeted email content
• Social media posts
• Develop marketing collateral, including:
• One-pagers
• Campaign assets
• Sales enablement materials Campaign Execution & Reporting
• Build and deploy marketing emails and campaign assets in HubSpot
• Set up campaign tracking, lists, and segmentation
• Monitor campaign performance and report on key metrics (opens, clicks, conversions, traffic)
• Surface findings and recommend adjustments based on what the data shows Content Publishing & Design
• Design content layouts using Canva or Adobe Creative Suite
• Perform light video editing using Adobe Express, Premiere, or equivalent
• Publish approved content to the website, including:
• Page template setup
• Text formatting in the HubSpot editor
• Adding CTAs, forms, images, and SEO metadata
• Manage content through review and approval workflows Events & Marketing Operations
• Provide marketing support for events and tradeshows as needed
• Run data integrity audits and data scrubbing within marketing systems Qualifications & Skills
• Approximately 1–2 years of marketing experience (co-op, internship, agency, or in-house all count)
• Strong writing skills — able to conceive, draft, proofread, and edit content efficiently
• Ability to produce content that requires little or no editing
• Excellent attention to detail and strong grammar
• Working understanding of SEO principles
• Working understanding of web image formats and optimization
• Strong organizational skills with the ability to manage multiple projects and deadlines
• Comfortable working independently while collaborating within a team
• Experience routing work for feedback and approvals
• Ability to ramp quickly and take ownership with limited hand-holding
• B2B writing experience is an asset, but not required
• Interest in software, technology, or digital marketing is a plus Technical Requirements Experience or familiarity with:
• HubSpot (CMS and Marketing Hub) — preferred
• Canva or Adobe Creative Suite
• AI-assisted marketing or content tools Basic understanding of:
• Image editing and optimization tools
• Content management systems Why This Role
• Real ownership across content, campaigns, and research on a small, fast-moving marketing team
• Hands-on experience with a modern B2B marketing stack — HubSpot, Adobe, and AI-assisted tooling
• Work that ships, with visible impact on live campaigns and the website
• A clearly defined term with a structured handover, so you finish with a complete body of work Worker Type: Temporary (Fixed Term) Number of Openings Available: 1