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Product Marketer
SURVEYSPARROW PRIVATE LIMITED · Chennai, India
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Role
- Product Marketer Job location
- Chennai (Work from office) Experience
- 0
- 1 years Roles & Responsibilities: 1. Sales Enablement:
- Collaborate with the sales team to develop sales enablement materials, including sales presentations, product guides, and competitive analysis. 2. Video Marketing: -Develop and write storyboards and scripts for video content. -Transform product modules into engaging videos and guides with technical expertise. -Create innovative short and long-form video content to keep the audience engaged. -Utilize creativity and strategic thinking to produce compelling video narratives. -Collaborate with the marketing team to align video content with overall marketing strategies. -Stay updated on the latest video marketing trends and technologies to ensure content remains fresh and relevant. -Familiarity with basic videography and editing knowledge earns brownie points. -If you have experience in front of the camera, such as presenting videos or working as an RJ, it is a huge plus 3. Market Research:
- Conduct market research to identify customer needs, market trends, and competitive landscape.
- Analyze data and insights to develop customer personas and segmentations.
- Assist in the development of marketing strategies based on market research findings. 4. Partner Marketing:
- Collaborate with strategic partners to develop joint marketing initiatives, including co-branded campaigns, events, and collateral.
- Assist in creating partner enablement materials, such as partner playbook and co-marketing guidelines.
- Track and report on partner marketing activities to assess effectiveness and ROI. 5. Website Management:
- Support website management efforts by updating content, optimizing user experience, and ensuring accurate product information.
- Work with the design and development teams to implement website enhancements and drive continuous improvement.
- Monitor website analytics to identify areas for improvement and make data-driven recommendations. 6. Social Media and Content Creation:
- Draft engaging social media posts across various platforms to promote products and engage with customers.
- Contribute to the development of content marketing materials, such as blog articles, white papers, and case studies.
- Collaborate with the creative team to create visually appealing and impactful content. 7. User Education: -Assist in the development of user education materials, including product documentation, tutorials, and video guides. -Conduct user research to understand user needs and challenges in using our products. Collaborate with the customer success team to gather feedback and improve user education materials