Founding Growth & Brand Lead

Electric Air is building a modern home climate company. We install heat pumps across the Bay Area and have developed our own heat pump product platform, Redwood, designed around simpler retrofits, thoughtful design, and a better homeowner experience. Electric Air combines:

• real-world HVAC operations
• product development
• software and technology
• design and branding
• customer experience We’re growing quickly and looking for a Founding Growth & Brand Lead to help build the leading heat pump brand in the Bay Area. This is a highly hands-on role for someone who combines:
• strong growth instincts
• excellent creative judgment
• operational intensity
• fast execution
• deep curiosity about customers You should be equally comfortable:
• launching a Meta campaign
• giving feedback on a landing page
• coordinating a video shoot
• improving attribution
• organizing a homeowner event
• reviewing install photos for quality and consistency This is not a traditional corporate marketing role. We are looking for a builder. What You’ll Own Growth & Acquisition
• Manage and improve paid acquisition across Google, Meta, LSA, and other channels
• Improve landing pages, conversion funnels, and attribution
• Develop experiments to improve lead quality and customer acquisition cost
• Work closely with leadership to identify growth opportunities and bottlenecks Creative & Brand
• Source and manage photographers, videographers, designers, freelancers, and agencies
• Maintain a high bar for visual quality and brand consistency
• Help shape the voice, positioning, and identity of Electric Air
• Develop creative concepts for ads, videos, campaigns, social content, and physical-world branding Website & Funnel Optimization
• Own and improve the website experience
• Create and iterate on landing pages
• Improve top-of-funnel conversion and attribution systems
• Work with engineers and contractors to ship quickly Local Brand Presence
• Help Electric Air become a recognized and trusted local brand
• Support partnerships, events, workshops, and community presence
• Develop systems for reviews, referrals, and neighborhood density Content & Storytelling
• Turn real installs and customer experiences into compelling marketing
• Help communicate technical concepts simply and elegantly
• Build systems for collecting photos, videos, testimonials, and install stories What We’re Looking For You may not fit perfectly into a traditional marketing category. That’s okay. We care more about:
• taste
• judgment
• speed
• ownership
• curiosity
• adaptability than polished corporate experience. Ideal candidates often come from backgrounds like:
• startups
• consumer brands
• growth roles
• creative agencies
• DTC
• local service businesses
• hospitality
• independent creator/operator work You Might Be a Fit If You:
• Have strong opinions about what makes a brand feel premium, trustworthy, and modern
• Can distinguish between tasteful marketing and generic contractor marketing
• Are highly resourceful and comfortable working with constraints
• Move quickly and enjoy shipping work
• Can balance analytics with intuition
• Are excited to work in the real world — homes, installs, neighborhoods, customers, trucks, events, photography, physical products
• Are comfortable operating in ambiguity and building systems from scratch Nice to Have
• Experience with Google Ads, Meta Ads, or local acquisition
• Experience with conversion optimization and landing pages
• Experience directing creative production
• Experience with local SEO or home services
• Experience working closely with founders or small teams
• Strong writing instincts