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State Head - Solar Rooftop (Delhi & Haryana)
SHAKTI PUMPS (INDIA) LIMITED · Delhi
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Job Purpose: The Senior Manager – Solar Rooftop Sales (B2C Channel) will lead the solar rooftop sales department, focusing on driving adoption under the PM Surya Ghar: Muft Bijli Yojana. The role involves managing the B2C sales team, building channel networks, guiding customers on government subsidy schemes, and ensuring end-to-end project execution from lead generation to commissioning while maintaining compliance and quality standards. Key Responsibilities: · Sales Leadership & Team Management:
- Lead and manage the B2C rooftop solar sales team.
- Conduct regular training, coaching, and performance evaluations for the sales team and partners.
- Build and expand channel partner/dealer networks across target regions. · Government Schemes & Customer Guidance:
- Drive adoption and sales under PM Surya Ghar Yojana, ensuring complete customer journey — from lead to subsidy application and installation.
- Guide customers on subsidy schemes, application processes, and eligibility criteria under central and state government programs. · Project Execution & Coordination:
- Prepare and present accurate proposals, ROI calculations, and system designs.
- Coordinate with technical, installation, and service teams to ensure timely and quality project delivery.
- Ensure full compliance with government regulations and maintain proper documentation. · Market & Policy Monitoring:
- Keep up-to-date with changing government solar policies, incentives, and technical advancements.
- Support business strategy by providing market insights and competitive intelligence. Skills & Qualification:
- B.E./B.Tech in Electrical, Mechanical, or Energy; MBA in Marketing/Sales is an added advantage
- 10–15 years in the solar rooftop sector, with a focus on B2C sales and channel development
- In-depth knowledge of PM Surya Ghar Yojana and government solar subsidy schemes
- Strong understanding of solar rooftop kits including panels, inverters, net metering, and BoS
- Familiarity with CRM tools, solar portals (e.g., National Portal for Rooftop Solar), and technical documentation
- Proven track record in channel sales development and target achievement
- Excellent communication, leadership, and negotiation skills
- Ability to work independently and lead teams
- Customer-centric approach with strong problem-solving abilities