Graphic Design Officer (PBIS)

A. Graphic Design Production

• Produce all major graphic design assets for PBIS Academic Group: brochures, social media posts, event collateral, presentations, signage, banners, KV, leaflets, and digital campaigns.
• Produce design assets for other PBIS entities and Hugh's College Vientiane as directed by the Graphic Design Manager.
• Ensure all output is consistently polished, on-brand, and of the highest
• Bring creative thinking to every brief — suggest layouts, colour treatments, or design approaches that elevate the B. Brand Stewardship and Identity
• Develop and maintain the school's brand identity guidelines — ensuring consistency across all design materials and visual touchpoints.
• Apply PBIS brand standards precisely and without deviation; flag any brief that requests deviations before
• Test graphics across various media to ensure quality is maintained across all output C. Creative Direction
• Provide advice, training, and guidance to team — developing their skills through deliberate mentoring and teaching
• Review team's output with a critical, constructive eye — give specific, development-oriented
• Take genuine pride in team's improvement and invest time in their capability D. Project Management and Collaboration
• Manage multiple design projects simultaneously — adhering to deadlines and ensuring high-quality
• Work closely with the CMC team to understand design requirements and translate them into visually compelling
• Collaborate with the Production team and External Consultant to ensure design concepts align with brand and Essential Knowledge, Abilities and Qualifications
• Proven graphic design experience with a strong
• Familiarity with design software: InDesign, Illustrator, Photoshop, Dreamweaver, or
• A keen eye for aesthetics, detail, and brand
• Excellent communication skills and time
• Ability to work methodically, meet deadlines, and manage multiple projects Desirable Experience, Skills and Interests
• Organised and takes pride in their own workspace and digital asset
• Tactful and diplomatic — handles feedback and creative direction with
• Enthusiastic and positive with the ability to inspire

Core Competencies

Competency Proficiency Level Behavioural Indicators Visual Design Mastery Expert

• Produces polished, on-brand work consistently — output is right from the first draft.
• Commands typography, colour, and layout with confidence and experience. Brand Stewardship Expert
• Catches the wrong logo, off-brand colour, and misaligned element before anything goes out.
• Flags deviation requests before proceeding — brand protection is non-negotiable. Creative Contribution Advanced
• Brings creative ideas to every brief that elevate the work beyond the technical minimum.
• Output is not just technically correct — it is visually compelling. Mentoring & Team Development Advanced
• Develops team through specific, constructive feedback and deliberate teaching moments.
• Takes genuine pride in team's improvement and invests time in it consistently.
• Team player with a collaborative approach and a well-developed creative Production Discipline & Workflow Expert
• Manages own workload without missing deadlines. Checks work thoroughly before submission.
• Flags risks 48 hours before a deadline — never on the morning it is due. Brief Interpretation Expert
• Reads a brief once and understands what is being asked.
• Asks the right clarifying questions early so no time is wasted in the wrong direction.

Key Performance Indicators

(KPIs) KPI Target Frequenc y Owner Measurement On-time design delivery ≥ 90% Monthly Job holder Design production log Brand compliance at submission ≥ 95% Monthly Job holder Monthly content audit Revision rounds per project ≤ 2 average Monthly Job holder Project tracking Team development sessions ≥ 1 formal session per month Monthly Job holder IDP tracking Internal client satisfaction ≥ 4.5 / 5.0 Quarterly Job holder CMC manager survey