Associate Specialist, Marketing (Vans)

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Main Responsibilities

• VM –

Dtc B&m

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In-store Vm Planning and Execution with Segmented Plans Aligning Retail

Marketing Strategy

(DTC 80 DOORS). .

Work Towards Meeting Retail Kpi’s Through Impactful In-store Messaging Via

Monthly Product Marketing Moments.

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Continue to Test and Learn Elevated/localized Vm and Enhanced Story

Telling in Stores to Be More Compelling and Engaging.

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Store Opening Project Support Through Layout and Vm Zoning

PLANNING,

And Execution

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Retail Vls

(VANS LEADERSHIP SUMMIT)

Vm Planning and Execution Support

• VM –

Dtp Wholesale Accounts

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Align Wholesale Channel Needs Against Monthly Vm Needs and Drive

Globally Aligned Product Marketing Moments.

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Abc Mart Offline Store In-store Vm Planning and Execution

(152 OFFLINE DOORS) .

Develop and Manage Elevated Retail Environment and Wholesale Store

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Ie. Work with Wholesale to Ensure Right Assortments

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Wholesale Trade Show Vm Planning and Execution Support

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Vm Training

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Execute Strategy for Vm

ROUNDING, UTILIZING 3RD

Party Resources to Effectively Provide Vm Support on Monthly Basis.

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Execute Seasonal Vm Training for Store Staff to Deepen Understanding

Of Key Product Marketing Moment Highlights.

(VLS/ON-SITE VM TRAINING) .

Establish and Align Vm Guideline and Provide Monthly Stories Vm

Guidelines to Staff and Review Via Monthly Audit Program

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Support Responsibilities

-RETAIL MARKETING

• COUNTERPARTS
• Answers to Korea Marketing Lead
• Works with APAC Retail Marketing, Korea DTC, Korea DTP, VM Agency, Rounding Agency, DTC Store Managers, Wholesale Accounts

What We Will Be Looking for in You

:

• Education: University degree or equivalent through experience in a relevant field
• At least 3-5 years of Visual Merchandising or Retail Marketing experience
• A deep understanding of the Vans brand, the action sport industry and street culture
• Collaborate with various stakeholders, with proven effective internal & external communications Interaction: * Exchanges standard/basic technical or nontechnical information with colleagues and immediate superiors and/or customers* May be a required to interpret or clarify technical information to aid understanding* Audience is generally knowledgeable about the subject matter* Conveys straightforward information to non-divergent audiences Impact: * Impact is limited to short-term team performance* Supports the achievement of goals through own personal effort* Responsible for planning own work, assessing own progress, and adjusting efforts to meet goals Accountability: * Accountable for meeting own targets which impact the immediate work area* Accountable for meeting own targets which are often considered financially immeasurable* Work is reviewed periodically* Is aware of wider profitability issues R-20260909-0001