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Manager of Marketing Website Operations
Agoc · Warrendale, PA
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Are you interested in working in a growing industry? Increased demand for smart security has opened a brand new opportunity at Guardian for high-energy people like you. We provide smart technology, 24/7 professional monitoring, and peace of mind to hundreds of thousands of customers. Our products are installed by experts, monitored by real people, and truly make a difference. We do what we do because of one simple truth: life is better when it’s safe. The Manager of Marketing Website Operations will partner in the development and execution of marketing and brand strategy to acquire new and retain existing customers. What’s In It For You:
- Attractive compensation package
- Comprehensive benefit package starting day 1
- Opportunity to grow within the company
- The chance to be part of a Top 10 company and high-energy employee culture What You’ll Be Doing:
- Manage the customer-facing website to support customer acquisition, strengthen retention, and reinforce brand credibility.
- Optimize website conversion performance to increase qualified leads, improve customer engagement, and strengthen return on digital marketing investments.
- Support site reporting development and track marketing metrics to measure campaign effectiveness, identify performance trends, and guide data-driven decisions.
- Partner with Sales to improve customer and prospect experiences, strengthen lead handoffs, and increase conversion opportunities on the website .
- Partner with Technology to build engaging digital experiences that improve usability, support campaign execution, and enhance the customer journey.
- Partner with Creative to develop brand-aligned messaging and assets that drive awareness, engagement, and conversion.
- Support content strategy and execution to deliver relevant, consistent, and timely communications across digital channels.
- Produce Reporting based around Web Analytics and User behavior. What You’ll Need:
- Bachelor's degree in Marketing, Business Administration, Communications, or related field.
- 2+ years of marketing experience in customer acquisition and retention.
- 2+ years of conversion rate optimization experience.
- 2+ years of content management experience.
- Proven understanding of the customer journey and acquisition funnel. Guardian is an Equal Opportunity Employer Who We Are The Armstrong Group is a family owned and operated collection of diverse companies. What began in 1946 as Armstrong County Line Construction, founded by Jud L. Sedwick in Kittanning, PA, has now grown into an organization that encompasses multiple industries and employs over 2,400 individuals nationwide. Our brands include Armstrong Utilities, Guardian Protection, Armstrong Development, 4Front Solutions, Twin Pops, and Armstrong Comfort Solutions. Armstrong is an Equal Opportunity Employer.