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Product Manager-HO & SUPPORT-HO House Hold
Kotak Mahindra Bank · Mumbai, Maharashtra, India
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Description Purpose of the Role Own the design, evolution, and performance of Savings Account propositions across affluent customer segments. Responsibilities Proposition Strategy
- Develop and evolve savings account propositions for key customer segments.
- Define product features, benefits, pricing, and positioning.
- Identify unmet customer needs and translate them into product enhancements. Customer & Market Insights
- Conduct competitive benchmarking.
- Drive customer research and insight generation.
- Monitor customer trends and changing banking behaviors. Segment Performance
- Recommend proposition improvements based on customer and business performance. Stakeholder Management
- Partner with Distribution, Marketing, Analytics, and Digital teams to execute segment strategies. Success Measures
- Segment acquisition growth
- Average balances
- Segment profitability
- Market competitiveness
- Customer satisfaction/NPS Qualifications Skills Required
- Strategic thinking
- Customer-centricity
- Proposition development
- Commercial acumen
- Market research
- Influencing and communication Ideal Mindset "How do we become the preferred bank for this customer segment?"