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Marketing Operations Manager
Dreamtime · Hyderabad
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Job Title: Marketing Operations Manager 🏢 Organization: Dreamtime Learning Pvt. Ltd. 📍 Location: Hyderabad (near Madhapur Metro Station) – Work from Office 💼 Job Type: Full-time (Monday to Saturday, 10:00 AM – 7:00 PM) 💰 Salary: Up to ₹4.8 LPA 💻 Requirement: Laptop is mandatory Key Performance Indicators (KPIs): 1. Physical School Operations Lead Generation: Number of qualified leads and conversion to enrollments. Local Outreach Campaigns: ROI from ads, fairs, and parent meetups. Event Attendance: Participation rates at offline open houses and tours. Brand Visibility: Growth in inquiries from local campaigns. 2. Franchise Business Marketing Operations Lead Generation: Number of franchise inquiries generated. Campaign ROI: Cost per franchise lead and conversion rate to qualified prospects. Brand Visibility: Growth in franchise-related impressions, mentions, and traffic. Franchisee Marketing Support: Satisfaction scores from franchisees on marketing support. Localized Campaigns: Success of region-specific franchise campaigns. 3. Online School Marketing Operations Lead Generation: Number of inquiries through digital campaigns. Enrollment Conversion: Percentage of leads converted to enrolled students. Campaign ROI: Cost per Lead (CPL) and Cost per Acquisition (CPA). Content Engagement: Performance of blogs, webinars, and resources (CTR, time spent, shares). Community Building: Growth and engagement in online communities/social forums. Retention Metrics: Student retention rates and parent satisfaction ratings. 4. General Marketing Operations Event Success: Attendance & engagement rates for online/offline events. Integrated Campaign Performance: Efficiency of multi-channel campaigns (CTR, CPL, conversions). Brand Awareness: Growth in social mentions, website traffic, and inquiries. Market Research: Competitor analysis, insights, and trend identification. International Expansion: Execution of entry strategies & localization. Collaboration & Influencer Opportunities: Partnerships, influencer campaigns, sponsorship ROI. Tool Utilization: Effective use of CRM, marketing automation, and analytics platforms. 👉 Interested candidates can share their CV with us at [email protected] or contact 9966099521.