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Senior Manager - PMM
KAPTURE CX · Bengaluru, India
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About Kapture CX Founded in Bengaluru in 2014, Kapture CX began as an enterprise customer support software company and has evolved into an AI-first Agentic Operating System for Enterprises . Kapture helps enterprises scale AI execution while keeping humans in control. Its AgentOS platform enables enterprises to deploy, orchestrate, monitor, and optimize AI agents across critical business workflows — including customer support, sales, collections, and claims . Kapture’s AI agents can execute workflows end-to-end across voice, chat, email, messaging, and social channels , with human intervention built in wherever judgment, empathy, or decision-making is required. Today, Kapture is trusted by 1,000+ enterprises across 18 countries , helping organizations transform customer experience, automate complex workflows, and drive measurable business outcomes through AI Agents, Agentic AI, Voice AI, Conversational AI, and intelligent automation . Role Overview We're looking for a Senior Product Marketing Manager with strong SaaS experience to own product positioning, messaging, and go-to-market strategy for Kapture. This is a senior, hands-on role that also requires people/team leadership experience, working closely with Product, Sales, and Marketing leadership to drive adoption and revenue growth. Key Responsibilities
- Own product positioning and messaging across the portfolio, ensuring differentiation in a competitive CRM/SaaS market
- Lead go-to-market strategy for new product launches and feature releases, from planning through execution
- Partner closely with Product Management to translate roadmap and features into customer-facing value propositions
- Develop sales enablement materials — battlecards, pitch decks, demo scripts, competitive intelligence — to support the sales team
- Conduct market, customer, and competitive research to continuously refine positioning and identify opportunities
- Build and manage a small team of product marketers, setting goals, mentoring, and reviewing performance
- Collaborate with Demand Gen, Content, and Design teams to plan integrated campaigns tied to product priorities
- Define and track PMM metrics (adoption, win rates, sales cycle impact, campaign performance) and report to leadership
- Act as a key voice of the customer internally, feeding insights back into product strategy Requirements
- 7–8+ years of experience in Product Marketing, with a significant portion in the SaaS/B2B software space
- Demonstrated understanding of the full PMM function — positioning, messaging, launches, sales enablement, competitive intelligence, and customer research
- At least 2 years of experience leading or managing a team
- Strong written and verbal communication skills; ability to translate technical product capabilities into clear customer value
- Experience working cross-functionally with Product, Sales, and Marketing leadership
- Comfortable working in a fast-paced, high-growth environment with evolving priorities
- Prior experience in CRM, customer experience, or adjacent B2B SaaS categories is a plus What Success Looks Like
- Clear, differentiated positioning that sales and marketing teams consistently use
- Strong product launch cadence with measurable adoption and pipeline impact
- A high-performing product marketing team with clear ownership and growth trajectories