Amazon PPC Manager

Location: Remote | Full-Time Department: Marketing Reports to: Director of Marketing About Kaizen Empire Kaizen Empire is a fast-growing U.S.-based ecommerce company with a track record of generating over $80M in cumulative revenue — and we’re just getting started. With a 10-year vision to reach $100M in annual revenue , we’re committed to continuous improvement across every aspect of our business: people, products, processes, and performance. We operate across Amazon, Shopify, and emerging marketplaces , with Amazon remaining a foundational channel. As we scale our portfolio, we are investing in advanced PPC systems and data-led optimization strategies to increase visibility, profitability, and long-term organic growth. Role Summary We’re seeking an experienced and strategic Amazon PPC Manager to take full ownership of our Amazon paid search advertising performance . In this role, you’ll build, optimize, and scale high-performance ad structures using advanced keyword clustering, competitive intelligence, and conversion data to drive both sales and rank across multiple ASINs. You should be data-obsessed , highly analytical, and performance-driven — someone who thrives on interpreting trends, spotting opportunities in numbers, and turning insights into action. You’ll collaborate closely with SEO, Creative, and Product teams to ensure campaigns drive both short-term results and long-term growth. Key Responsibilities

• Own and execute our Amazon PPC strategy across all campaign types and ad formats (Sponsored Products, Sponsored Brands, Sponsored Display).
• Build full-funnel campaign structures using Keyword Stem Clustering (KSC) and match-type segmentation.
• Continuously optimize campaigns toward ACoS, TACoS, CTR, CVR , and keyword ranking benchmarks.
• Apply negative targeting and budget routing to prevent keyword cannibalization and improve efficiency.
• Execute and manage rank-to-coast campaigns , driving top-of-search visibility followed by organic sustain.
• Conduct in-depth keyword research using tools like Data Dive, Brand Analytics, and Search Query Performance.
• Analyze competitor activity and pursue conquesting strategies to gain market share.
• Work cross-functionally with SEO, Creative, and Operations teams to align campaigns with listing quality, pricing, and inventory status.
• Monitor and maintain clear weekly PPC performance dashboards , providing insights and recommendations to leadership.
• Stay current on Amazon Ads trends, new beta features, and algorithm shifts that impact ranking and performance. Scorecard Measurables
• TACoS and ACoS (Blended and by Campaign Type)
• CTR and CVR Performance
• Organic Keyword Rank Velocity
• Top of Search % Share
• Wasted Spend % (from poorly converting terms)
• Weekly PPC Performance Report Delivery