Digital Product Analyst

At VyStar, we offer competitive pay, an excellent benefit package that includes a 401(k) Plan, an extensive paid technical and on-the-job training program, and tuition reimbursement--available to all full and part time employees. Part time positions start at a minimum of 30 hours per week. We encourage you to become a part of VyStar Credit Union's family of employees. Digital Product Analyst ACCOUNTABILITY STATEMENT: Digital Experience Product Analyst will support the development and execution of VyStar’s user experience strategy for all member-facing initiatives. Assist the Digital Experience Product Manager by partnering with Information Technology, Marketing, Line of Business Partners, Operations, and other related business units to ensure the digital member experience is aligned with defined business goals. Contribute to the development, monitoring, and analytics of Key Performance Indicators (KPIs) to measure results and drive ongoing improvements based on data analysis. Assist Digital Experience Product Owners to develop the necessary updates to all audiences across VyStar, including product update status, roadmap updates, management of the backlog and resolving pain points, tracking product vendor spend, and tracking product implementation costs.

Essential Job

FUNCTIONS:

• Digital Experience and Product Management : Advocate for our members by working to create Digital experiences that are personalized and in-support of our members managing their financial life. Partner with internal teams to iterate the product and features based on member feedback and ensure the "right" features are implemented by leveraging member feedback, analysis of existing capabilities, and market data. Work to develop and manage a discipline to categorize all the Digital Experiences, inclusive of an inventory by channel and journey maps and update as needed. Execute plans to ensure VyStar’s Digital experiences are on par with competitors and ensure market-specific differentiation where applicable. This will include providing direction, guidance, and translating business requirements to designers, IT, and other key stakeholders. This direction can include performing analysis, helping define requirements/user stories, working with teams to develop solutions to meet these requirements, and to test and deliver experiences that are always focused on being member centric. Work to ensure that the design of the product features and improvements are through a mobile-first lens while continuously testing and iterating in rapid development cycles. This will be inclusive of managing key digital products, their direction, impact to the organization and our member base through aligning with cross-functional leadership to leverage key initiatives in other areas of the business that could enhance the overall value proposition.
• Digital Project Management: Support the Digital Experience team in its strategy on the key strategic program initiatives that will drive the digital transformation agenda forward. Define project objectives by collaborating with respective business leaders and stakeholders. Ensure project objectives are aligned with the overall digital strategy. Manage the planning, execution, and delivery of project deliverables. Develop a comprehensive project schedule using inputs from project team members. Establish project timelines and milestones. Leverage project schedule to manage the work and track progress of task completion. Coordinate project related activities and manage the efforts of internal and external project team members. Communicate in a manner that provides clear, concise, and accurate information. Keep stakeholders and project team members informed. Provide timely and transparent project status reports. Assist Product Owners and participate in business and technical project meetings to ensure product solutions that are delivered put the member at the center while adding value to the organization. Build key partnerships with IT, Business teams, Marketing, and third-party partners. Install a cross-team mindset that anticipates bottlenecks, provide escalation management, anticipate and make tradeoffs, and balance the business needs versus technical constraints. Assist in prioritization and management of the product roadmap throughout the process.
• Digital Analytics and Insights: Utilize a data driven decision-making process to critically evaluate the current performance of VyStar’s digital experiences and use the data to develop recommendations on potential changes and impacts to VyStar and its members. Manage reporting across qualitative and qualitative data for assigned Digital products, understand the underlying performance and accompanying member pain points to prioritize future enhancements.
• Digital Market Research: Keep abreast of key industry and digital trends through research, conferences, and vendor demonstrations to enable VyStar is continuously reviewing its and potential capabilities. Within this, will require competitive benchmarking of VyStar’s digital capabilities against key competitors and other key players in the industry.
• Digital Culture and Member Centric Mindset: Be a change agent that brings the discipline and focus that supports a shift to product mindsets to ensure we are solving for the needs of our members. Socialize the digital operating and interaction models across the organization to optimize collective efforts to deliver for our members. Evangelize digital and what it means to the organization by promoting dialogue and conversation on the value of digital through regular updates, road shows, and formalized forums.
• Knowledge, Skills and Professional Credentials: Maintain an understanding of VyStar’s overall business plan objectives, long-term strategic goals and current financial results. Annually, obtain continuing education hours, attend conferences, and stay abreast of developments in the digital space to continuously enhance thought leadership and digital product management knowledge and skills to bring new and innovative solutions, products, and processes that generate either direct changes for our members or spur much needed dialogue on bringing innovation in-house.
• Leadership & Behavioral Skills: Display strong written and oral communication skills when interacting with management and employees throughout the organization and when interacting with vendors and others external to VyStar. Develop collaborative relationships across the organization. Display initiative, attention to detail/accuracy, strong organizational skills and the ability to multi-task and meet established deadlines. Ability to quickly grasp concepts, analyze data and exhibit sound judgment and problem-solving skills. Maintain professional composure, objectivity and fairness when dealing with conflicts and sensitive matters. Contribute to the strong credibility and integrity of the overall Digital Experience function. Demonstrate due professional care, the ability to maintain confidentiality and the highest standards of professional competency. Display a strong sense of teamwork.
• All employees and business units, as first line of defense, are expected to proactively help identify, assess, manage, and report risks within their domain of work. To enhance a healthy risk culture and support our growth for good pillar, employees will maintain vigilance in safeguarding our operations while ensuring compliance with regulatory mandates. The Risk team serves as the second line of defense by providing risk oversight and credible challenge whereas the Audit team serves as the third line of defense by providing risk assurance.
• VyStar Excellence Behaviors: Demonstrates each of the following VyStar Excellence behaviors in performing the duties and responsibilities of their job.
• Focus – Focus your full attention by carefully listening to and observing your clients or member.
• Connect – Consistently be friendly and approachable