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Digital Communications Manager
Ellabakerchr · Oakland, California
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Job Description
March 2026 Digital Communications Manager
Ella Baker Center for Human Rights
OAKLAND,
Ca Organizational Background
The Ella Baker Center for Human Rights (EBC) is a 501(c)(3) nonprofit organization based in Oakland, California, organizing to shift resources away from prisons and punishment towards opportunities that make our communities safe, healthy, and strong. Named after civil rights hero Ella Baker, we mobilize Black, Brown, and low-income people to build power in our communities. For 30 years, we have worked from the community to the legislative level to free our people from state violence. We are currently working to end mass incarceration and criminalization in the United States through Truth and Reinvestment—moving resources away from failed criminal legal policies and into creating opportunities, also known as “books not bars, jobs not jails, healthcare not handcuffs.” Through our programs, such as successful organizing in Alameda County, a robust state policy platform, and national leadership in the movement to end mass incarceration, EBC is building a culture of care to replace cages and cops. The Ella Baker Center Action Fund (EBCAF) is a 501(c)(4) nonprofit organization and a separate but affiliated organization with the Ella Baker Center for Human Rights. EBCAF mobilizes our communities — current and formerly incarcerated people, their loved ones, people who are low income, and Black and Brown communities — to exercise their full political power and hold institutions accountable. Like our namesake Ella Baker, we understand that true power lies within the people. EBCAF was born out of the vision to further build power amongst those most impacted by incarceration and criminalization. We mobilize these communities to ensure that our elected officials are focused on addressing the root causes of harm in our communities, instead of investing in failing institutions, such as prisons and policing, that exacerbate that harm.
Our Values
At the Ella Baker Center, we win by doing our liberation work in alignment with and guided by our core values: 1. Prioritize people most impacted by policing and prisons 2. Accountability 3. Black Liberation 4. Interconnection 5. Transformation 6. Culture of Care and Healing 7. Self-Determination The ideal candidate at EBC understands that our work uplifts the leadership and strategies of those most impacted by the criminal legal system: working-class people of color. Our primary aspiration is Black liberation, as these communities are the most harmed by policing and prisons. We practice accountability to our communities and each other by giving and receiving feedback, communicating directly, and building a culture of restorative justice. We seek staff who are looking to not only transform the world but are themselves excited to be personally transformed by organizing for liberation while caring for ourselves and each other. Transformation means that we do not turn anyone away who seeks our advocacy or support based on what the state has charged them with. Inherent in collective liberation work — we ask our staff to do the personal work of organizing to dismantle white supremacy and cisheteropatriarchy, and practice anti-oppression in everyday relationships. Living our values means we are building a leaderful movement with an emphasis on those who have been systematically denied leadership and power.
Position Summary
The Ella Baker Center for Human Rights seeks a strategic and systems-savvy Digital Communications Manager to lead and strengthen our digital ecosystem across EBCHR and EBCAF. This role sits at the heart of our storytelling, advocacy, and fundraising efforts—shaping how we connect with our communities while building the infrastructure that powers that connection. A s the steward of our email and digital platforms and the internal lead on database systems, you will translate strategy into execution and data into impact. You’ll guide the growth of our email program, optimize digital tools, and ensure our systems are clean, functional, and aligned with organizational goals. This role requires both visionary thinking and operational rigor, someone who can see the big picture while mastering the details that make campaigns succeed. In addition, you will supervise the Social Media Organizer, providing strategic direction, mentorship, and clear accountability in the development and integration of social media strategy, content creation, and digital best practices. You and the Social Media Organizer will partner closely to align messaging across email, web, and social channels, ensuring campaigns are cohesive, timely, and rooted in the organization’s values. Together, you will cultivate a digital presence that not only drives measurable results in advocacy and fundraising but also deepens engagement with communities most impacted by systems of punishment and policing. The ideal candidate brings strong technical expertise, sharp project management skills, and a deep commitment to centering people impacted by systems of punishment and policing in all aspects of their work. This position requires in-person work in our Oakland office a minimum of two to three days per week, with flexibility for occasional evenings and weekends in support of organizational priorities. Preference will be given to candidates based in the Bay Area.
Position Roles and Responsibilities
Digital Strategy ● Lead the implementation of the organization’s email and digital marketing program and take ownership of EBC’s affiliated websites and online footprint. ● Manage the day-to-day operations of the organization's C3 and C4 email programs on Action Network. Including ideation, writing, coding (with HTML) in ActionNetwork. Additionally, drive campaign needs for the entire organization, including building event pages, creating letter campaigns, etc. ● In partnership with the Communications Director and Communications Manager, strategize, execute, monitor, and evaluate the implementation of an email program that blends industry best practices with the unique lens and values of the Ella Baker Center and Ella Baker Center Action Fund. ● Supervise and support the Social Media Organizer in the crafting and integration of social media strategy, content creation, and best digital practices. ● Coordinate with the Program and Development teams to strategize, anticipate, and plan for email and outreach deliverables for advocacy, mobilization, and fundraising campaigns. ● Develop long-term list acquisition and overall list health strategies. Continue to create innovative ways to improve and build upon the ActionNetwork program beyond deliverability and email health. ● Collaborate with external consultants to strategize, execute, and optimize the organization’s Google Ads Grant program, including performance monitoring and ongoing evaluation ● Research and test additional advertising avenues for both organizational and campaign-based strategy needs. ● Maintain and enhance affiliated websites through frontend content updates, WordPress backend and plugin management, and the development or refresh of web properties to support organizational goals. ● Lead organizational staff training and onboarding regarding basic email and digital best practices, including ActionNetwork best practices. ● Develop and implement digital communications strategies while assessing email and digital practices, providing actionable recommendations to the communications team and staff in line with organizational values and industry trends. ● Constantly monitor email and digital industry trends and engage in skill development from movement and industry leaders. Database Management ● Serve as the internal owner and administrator of the organization’s database suite, which currently includes Salesforce, ActBlue, and ActionNetwork, with desired additions of an email/advocacy tool. ● Lead the implementation and adoption proces