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Field Marketing Manager
Careerconnects · Bangalore, Karnataka, India
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Location: Chennai / Bengaluru Experience: 5–10 Years Industry: IT Services / Technology Function: Field Marketing / Demand Generation Role Overview We are looking for an experienced Field Marketing professional with 5–10 years of experience in B2B marketing, preferably from an IT Services or Technology company . Candidates can come from any technology domain . The role will focus on field marketing, demand generation, events, lead generation, and supporting sales pipeline growth. Key Responsibilities
- Develop and execute field marketing strategies aligned with sales and business objectives.
- Plan and manage industry events, conferences, trade shows, webinars, seminars, and customer engagement programs.
- Generate qualified leads and contribute to sales pipeline growth.
- Work closely with Sales and Business Development teams to identify target accounts and markets.
- Execute ABM, demand-generation, lead-nurturing, and regional marketing campaigns .
- Coordinate with internal teams, agencies, partners, and vendors for marketing campaigns and events.
- Develop marketing collateral, presentations, email campaigns, and promotional content.
- Track campaign performance, lead conversion, ROI, and pipeline contribution.
- Conduct market and competitor research to identify new opportunities.
- Support product launches, customer workshops, and partner marketing initiatives. Mandatory Requirements
- 5–10 years of experience in Field Marketing / B2B Marketing / Demand Generation / Regional Marketing.
- Mandatory experience in an IT Services, IT Consulting, SaaS, or Technology company.
- Candidates can be from any technology domain .
- Strong experience in B2B demand generation, events, lead generation, and campaign management .
- Experience working closely with Sales and Business Development teams.
- Good understanding of ABM, lead nurturing, pipeline generation, and campaign management .
- Strong communication, presentation, project management, and stakeholder-management skills.
- Willingness to travel for events and customer engagements.