Marketing Promotion Clerk

市场推广专员 —岗位职责 ‌— 1. 品牌物料设计与落地： 负责公司品牌、产品等宣传物料的设计、校对、定稿并跟进制作 2. 新媒体内容与对外宣传输出： 公司公众号、视频号内容撰写、编辑、排版与发布 3. 展会、地推等对外市场活动执行： 活动方案协助、展品准备、展位物料布置、现场拍摄；展会后素材整理、宣传推文、活动复盘资料整理 4. 市场信息、行业竞品、政策收集： 收集行业电机能效政策、行业动态、竞品新品、行业展会等信息；整理行业资讯简报，用于对外推广参考与产品宣传优化 5. 品牌形象维护与对外输出： 保证公司所有对外宣传内容准确、统一、美观且合规；新品宣传资料梳理，配合产品部门提炼产品宣传卖点，转化为对外推广素材 6. 部门安排的其它任务 ‌— 任职要求 ‌— • 市场营销相关专业，大专及以上学历，有制造行业市场推广经验者优先 • 具备良好的英语读写能力，可支撑涉外相关推广工作的开展 • 熟悉B端获客逻辑，能够独立完成基础推广方案的落地执行 • 具备较强的数据分析能力，可熟练使用Excel、PPT等办公软件完成推广数据整理、复盘与汇报材料输出 • 理解B端工业品的宣传风格，能够精准提炼产品核心卖点，匹配目标客群的推广需求 • 可熟练操作Adobe InDesign、PS、AI等设计类软件，独立完成宣传物料的基础设计调整 • 具备良好的摄影摄像和视频剪辑能力，可独立完成推广素材的拍摄、后期制作工作 • 工作细致严谨、条理清晰，对文字错误、物料瑕疵具备敏锐的辨识能力 • 工作主动性强，具备基础审美能力，能保障各类宣传物料的输出质量 • 性格开朗，学习能力、沟通协调能力突出，可接受短期阶段性出差 • 目标感强，执行力高效，能够胜任多任务并行的工作节奏 Founded in 1961, WEG is a global electric-electronic equipment company, operating mainly in the capital goods sector with solutions in electric machines, automation and paints for several sectors, including infrastructure, steel, pulp and paper, oil and gas, mining, among many others. WEG stands out in innovation by constantly developing solutions to meet the major trends in energy efficiency, renewable energy and electric mobility. With manufacturing units in 17 countries and present in more than 135 countries, the company has more than 45,000 employees worldwide. WEG’s net revenue reached R$ 32.5 billion in 2023, 52.9% from outside Brazil. Our business areas are divided as follows. Industrial Electro-Electronic Equipment This area includes electric motors, drives and industrial automation equipment and services, and maintenance services. Electric motors and other related equipment find applications in practically all industrial segments, in equipment such as compressors, pumps and fans, for example. Energy Generation, Transmission and Distribution (GTD) Products and services included in this area are electric generators for hydraulic and thermal power plants (biomass), hydro turbines (small hydroelectric plants or PCH, and hydroelectric generators or CGH)), wind turbines, transformers, substations, control panels and system integration services. Commercial and Appliance Motors In this business area, our focus is the market of single phase motors for durable consumer goods, such as washing machines, air conditioners, water pumps, among others. Paints and Varnishes In this area, which includes liquid paints, powder paints, and electro-insulating varnishes, we have a very clear focus on industrial applications in Brazil and are expanding to Latin America and other regions.