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Brand Strategy Specialist Talent Pool
Dentsuaegis · Shanghai - Haisu Plaza
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Job Description: Role Purpose The purpose of this role is to work with strategy lead to craft strategic outputs including creative briefs, research reports and analyses, selling narratives, strategic POVS and go-to market plans Key responsibilities:
- Has the overall responsibility for writing briefs and conducting briefings on several brands and the ability to mentor and train others in the same pursuits
- Acts as a catalyst to creative and brand teams in seeking out new ways to add value to the brand and in identifying future opportunities
- Demonstrates the maturity and leadership skills to become a key player in a collaborative, multi-disciplinary cross-agency team
- Leverages data and insights to writes inspiring briefs and lead creative briefings with little supervision
- Demonstrates a proficiency in the usage and translation of all types of data into leverageable insights to drive creative thinking and client growth
- Is a knowledgeable leader for planners and associate planners and is able to help them grow in the discipline
- Pro-actively seeks out opportunities to make the work better in a collaborative way
- Builds strong relationships with middle level marketing clients and earns their trust and respect
- Demonstrates and fosters a collaborative work environment in which ideas flourish Location: Shanghai
- Haisu Plaza Brand: Dentsu Creative Time Type: Full time Contract Type: Fixed Term Contract (Fixed Term)