SEO Strategist

Location: Ahmedabad Timing: 11 AM – 8 PM Reports to: SEO Strategy Lead Why this role exists Every client account needs someone who can own the SEO work directly — audits, strategy, content planning, and reporting — without needing to be walked through the fundamentals. The SEO Strategist is that person: an experienced individual contributor who manages their own portfolio of client accounts end-to-end, working closely with the SEO Strategy Lead on strategy and complex technical issues, while taking full responsibility for day-to-day execution and results. This role is for someone who enjoys:

• Running a client account independently, from audit through reporting
• Getting hands-on with technical SEO, content strategy, and on-page work in the same week
• Communicating clearly with clients and internal teams without needing everything escalated
• Building toward a lead or strategy-owner role over time If you're someone who wants real ownership over your own accounts, with a clear growth path toward more strategic and client-facing responsibility, this role gives you room to prove that. What you'll really be doing 1. Client Account Ownership
• Manage a portfolio of client SEO accounts — from onboarding and audit through execution and reporting
• Develop SEO strategies aligned to each client's business objectives and competitive landscape, in coordination with the SEO Strategy Lead
• Conduct technical, on-page, content, and off-page audits, and translate findings into prioritized action plans
• Support SEO planning for website launches, redesigns, and migrations, ensuring rankings and indexing are protected 2. Technical SEO Execution
• Identify and resolve crawlability, indexation, redirect, schema, and site architecture issues
• Optimize Core Web Vitals, page speed, and mobile performance
• Collaborate with the development team to implement SEO recommendations correctly and on schedule
• Monitor technical SEO health across active accounts using tools like Screaming Frog, Google Search Console, and Ahrefs
• Escalate complex technical problems to the SEO Strategy Lead with clear context 3. Content & On-Page Strategy
• Build keyword-focused content strategies and detailed content briefs for your accounts
• Conduct keyword research, intent mapping, topic clustering, and competitor gap analysis
• Optimize meta tags, heading structure, internal linking, and page architecture
• Work closely with content writers and designers to embed SEO requirements from the brief stage 4. Reporting & Client Communication
• Track and report on organic traffic, keyword rankings, conversions, and engagement metrics across your accounts
• Produce clear, structured performance reports connecting SEO activity to business outcomes
• Participate in client calls and status updates, with the SEO Strategy Lead present for high-stakes or strategic conversations
• Flag risks, opportunities, and algorithm-related impacts to the SEO Strategy Lead proactively 5. AI-Driven SEO & AEO Support
• Apply AEO practices — structured data, entity optimization, FAQ and schema markup — under guidance from the SEO Strategy Lead
• Use AI tools for keyword clustering, content optimization, gap analysis, and reporting efficiency
• Stay current on algorithm updates, AI search developments, and emerging SEO practices 6. Cross-Team Collaboration
• Work with the development team on technical implementation, communicating requirements clearly
• Coordinate with Project Managers to ensure SEO tasks are properly scoped and tracked within timelines
• Collaborate with designers to ensure UX decisions don't compromise SEO
• Support the SEO Strategy Lead on documentation, SOPs, and process improvements Who will thrive in this role
• You can run a client account independently without needing constant oversight
• You're comfortable moving between technical audits, content strategy, and client updates
• You communicate clearly and proactively, flagging issues before they become problems
• You want to build toward more strategic ownership and client-facing responsibility over time
• You document your work clearly enough that others can pick it up if needed Qualifications & Skills Experience
• 5+ years of hands-on SEO experience with a track record of measurable organic growth across client accounts
• Agency background preferred — experience managing clients across different industries and CMS platforms Must Have Skills
• Solid technical SEO fundamentals: crawl budget, indexation, canonical handling, redirect mapping, schema, and site architecture
• Ability to read HTML source and structured data outputs to identify implementation issues
• WordPress SEO experience — Yoast/RankMath configuration, plugin conflicts, CMS-level technical issues
• Shopify SEO experience — collection and product page structure, canonical issues
• Strong keyword research, content strategy, and on-page optimization skills
• Clear written and verbal communication — comfortable on client calls with support from the SEO Strategy Lead
• Experience working with international clients, particularly US-based accounts, is a plus Tools & Platforms
• Screaming Frog, Google Search Console, Ahrefs, SEMrush, Looker Studio
• AI tools for keyword clustering, content optimization, and reporting Nice to Have
• JavaScript SEO awareness — understanding how rendering affects crawlability on JS-heavy sites
• Familiarity with an additional CMS (Webflow, Squarespace, Wix, or custom builds)
• Exposure to large-scale site migrations
• Understanding of CRO and UX principles as they relate to organic performance
• SEO certifications (Ahrefs Academy, SEMrush, Google Analytics, or similar) What this role offers
• Real ownership of a client portfolio, not just task-level execution
• Direct mentorship from the SEO Strategy Lead on strategy and technical depth
• Exposure to AI-driven SEO and AEO work
• A clear growth path toward a lead or strategy-owner role