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Marketing Officer
Fph · FPIP Administration Building
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Key Responsibilities: Key Accountability No. 1 Project and campaign management
- Lead the end-to-end management of marketing projects, ensuring timelines, budgets, and deliverables are met.
- Develop detailed project plans, communication workflows, and progress trackers to ensure efficient execution.
- Coordinate with internal teams and external partners (agencies, creatives, vendors) for seamless delivery of campaigns and collateral.
- Oversee production of marketing materials -videos, brochures, digital assets, presentations, and event collateral. Key Accountability No. 2 Marketing planning & execution
- Support the development of annual and quarterly marketing plans for Industrial, Water, and Commercial Properties business units (as assigned).
- Conduct market scans, competitor reviews, and insights gathering to inform strategic and tactical recommendations.
- Assist in crafting messaging frameworks, brand narratives, and communication strategies tailored to each business line.
- Execute multi-channel campaigns (digital, on-site, PR, events, partnerships) to drive brand visibility and lead generation. Key Accountability No. 3 Events & stakeholder engagement
- Plan and execute industry events, locator engagements, site activation activities, and community-facing programs.
- Manage event logistics, program flow, production suppliers, registration processes, and stakeholder coordination.
- Support lead management and visitor experience initiatives (e.g., investor visits, FPIP tours, business missions).
- Ensure consistent brand presence in all stakeholder touchpoints. Key Accountability No. 4 Reporting & Analytics
- Track performance of campaigns, events, and marketing assets using defined KPIs.
- Prepare regular project updates, post-event reports, and recommendations for improvement.
- Maintain a centralized repository of marketing materials, documentation, and brand assets. Key Accountability No. 5 Vendor & budget management
- Source, evaluate, and manage partner agencies, creatives, and suppliers to ensure quality and cost-efficiency.
- Support budget preparation, monitoring, and liquidation for marketing activities. Qualification Requirements: 1. Education: Bachelor’s degree in Marketing, Communications, Business, or a related field 2. Licensure and/or Certification Required: N/A 3. Experience: With at least five (5) years’ work experience in Marketing, Communications, Advertising or related fields and industry